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Posts Tagged ‘Kim Kardashian’

TBWA\Chiat\Day Taps Messi, Kanye for Adidas

TBWA\Chiat\Day have launched the “All In Or Nothing” World Cup campaign for Adidas — the biggest in the company’s history, according to The Guardian — with a spot starring superstar Lionel Messi and featuring a previously unreleased track from ubiquitous narcissist (and latest Kim Kardashian husband) Kanye West called “God Level.”

The 60-second spot, entitled “The Dream,” takes a look inside the dreams of the Argentinian forward. In a rapid-pace montage, we see in-game footage of Messi (among other stars) interspersed with practice/workout scenes and some more surreal elements (such as German star Bastian Schweinsteiger practicing in a very Game of Thrones-esque frozen forest). Director Fernando Meirelles (City of God) builds towards a mood of anxious anticipation, undoubtedly echoing the feelings of Messi and other World Cup athletes who know that nothing less than perfection will give their team a chance at the Cup. At its conclusion, the spot asks viewers to choose between “all in” or “nothing” with corresponding landing sites.

“Giving anything less than everything will not win the World Cup,”global brand marketing director for Adidas football Tom Ramsden told The Guardian. “We are incredibly proud of this film and the entire ‘all in or nothing’ campaign.”

The Adidas campaign comes considerably later than rival Nike’s World Cup campaign from W+K, which we covered last month. The brand announced a tie-in with rapper Kanye West back in December, but kept the details of the collaboration a secret until the campaign’s launch. Stick around for credits after the jump. Read more

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Bajibot Designs New Site for DJ Pierce’s Global Glue Project

We reported back in June, that former KBS+ executive creative director DJ Pierce had turned his attention to his Global Glue Project after announcing his resignation from KBS+ in May. It appears that the Global Glue Project is beginning to take off, with a new website designed and developed in collaboration with Bajibot.

In case you were wondering, the Global Glue Project is “A documentary series of couples around the globe that share their challenges and the glue that keeps them sticking together.” The idea is to create 56 Glue films, with four already complete. The series hopes to function to preserve the relationship role models that are becoming harder and harder to find. Think of Global Glue Project as the antidote to the revolving door relationships depicted in celebrity gossip culture. They describe their mission as being to “capture and share the secrets of healthy long-term relationships through interviews with real couples of all kinds, without any discrimination of race, sexual orientation, or religious affiliation.” I’m sure we’ll get a lot of snark about the this one from commenters, but I think Global Glue Project fills a valuable need for committed couples who want to stick together.

The project emphasizes the difficulties inherent in long term commitment, something that is rarely discussed. With so many examples of the disposability of relationships, and even marriages (think Kim Kardashian), we really need something like Global Glue Project. If you’re interested, you can read about the first four couples on the website, and watch their documentaries. The most impressive has to be Helen and Sydney, who have been married 70 years, and overcame the stillbirth of their first child.

The Global Glue Project, having completed four of its films, is currently looking for funding to complete the remaining 52. If you’d like to help out, or just learn more about the project, head on over to their Kickstarter page. The project will only be funded if they meet their $50,000 goal by January 18th. Once the project is funded, Global Glue Project plans to send its backers “one Glue Film a week for a year, prior to its release on our website.” Check out the above video for an overview of Global Glue Project, and head on over to the site for the full videos. With any luck, there will be weekly updates in the near future.

Air New Zealand Puppet Interviews Lindsay Lohan

In the past, Rico the weird New Zealand Air spokespuppet has partied with celebrities ranging from Snoop Dogg to David Hasselhoff. In this episode of “On the Skycouch with Rico,” the squirrel/marsupial puppet sits down with notorious Hollywood bad girl, Lindsay Lohan, who was serving her time under house arrest after stealing a $2500 necklace.

During the nearly five-minute run time of this video, Rico compares Lohan’s breasts to Kim Kardashian‘s, gets some canned laughs with risque malapropisms (“papsmearazzi” is apparently a winner) and bestows expensive looking necklaces on Lohan, saying, “Don’t worry. They’re paid for.” Is New Zealand Air attempting to compete with Spirit Airlines for the number one spot among airlines whose advertising is wrought with dirty jokes about shamed celebrities? As one commenter on NY Magazine‘s entertainment site points out, is the fact that Lindsay made money while under house arrest sadder than the infomercial itself?

The Real Reason Behind the Kardashian/Old Navy Suit: Sears

Those diligent, smug gossipers at TMZ are reporting that Kim Kardashian‘s suit against Old Navy was not actually filed because of the brand’s use of a “Faux-dashian” in its CP+B-created adverts, but to protect her relationship with Sears, which her and her family have a huge deal with. Yes folks, the lawsuit/ruse/diversion is pretty much due to the upcoming Kardashian Kollection (*facepalm*), which is a bedding/clothing line that Sears is launching in about 45 days. Like most of you we imagine, the retailer is counting down. So now that the truth has been revealed,  does this mean Old Navy and CP+B will carry on as is?

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Kim Kardashian is No Fan of Old Navy Ads

We could only chuckle and be baffled at the same time when hearing that Kim Kardashian, who just always exudes dignity, is suing Old Navy because of its recent campaign featuring a “faux-Dashian” that was created by Crispin Porter+Bogusky (not involved in suit). According to TMZ, the former sex-tape ingenue is saying that the Audio Threadz imposter cost her in the range of $15-20 million. Can we just say ridiculous, get this over with and give our best regards to Kris Humphries?

Twitter Fail: Don’t Auto-Tweet Trending Topics

By now, you would think most brands would have wised up to using automatic tweets. Apparently, no one gave baked goods giant Entenmann’s the memo after the above tweet hit The Daily What Tumblr rounds shortly after the Casey Anthony trial ended in a not guilty verdict. Of course, we nominate Ms. Kim Kardashian for a runner-up prize on this day of social media uproar.

Update: That was quick. @EntenmannsPR has already launched on Twitter spoofing the poor-tasting tweet.

Tuesday Odds and Ends

-Rodney Hom joined Charleston-based marketing agency Rawle Murdy as an art director.

-Goodness Mfg. launched a new print campaign for Toshiba (above).

-Olson acquired Chicago-based PR firm, Dig Communications.

-Mix and mash profile pics via a DJ Hero Facebook app. link

-Indy-based shop Young & Laramore hired John Palmer as digital strategist and Sweden native Henrik Persson as senior digital developer.

-Executive changes are afoot at Leo Burnett Canada. link

-Blackberry vs. iPhone: The battle rages. link

-Kevin Smith continues to feud with airlines. link

-AdMob alums raise cash to start a rival. link

-GroupM and ZenithOptimedia are the latest groups to predict strong online ad growth in 2011. link

Kim Kardashian Will Continue to Tweet Thanks to $500K Donation

Well, it looks like those celebs didn’t have enough star power to raise $1 million on their own, so those involved in the well-received “Digital Death” campaign turned to one man, pharma exec Stewart Rahr (pictured), to save the day and ensure that their tweeting rituals ensue.

The Brooklyn-born Rahr donated a whopping $500,000 to bring people like Kim Kardashian, Alicia Keys and Usher back to life, so to speak, on Twitter. According to the New York Post, after six days, the Keep a Child Alive cause had only taken in $450K and the aforementioned celebs were getting impatient. Rahr, who’s a big donor to Make-a-Wish, recently sold his pharmaceutical distro firm Kinray for $1.3 billion and he tells the Post, “I heard through the grapevine that they were short on their goals, and I wanted to help. I sold my company, and I wanted to give back to others in the Empire State.”

Phew, we were feeling awfully deprived over the past week. Thanks, Stew (and love the yellow shades)!

via Gawker

‘Digital Death’ Campaign = Bomb?


We’re sure Alicia Keys‘ intentions were good and we know it’s only been a couple of days, but the cash tallied up so far in the “Digital Death” campaign is leading many to already call the effort to raise money for the singer’s AIDS charity a bust. So far, just over $162,000 has been donated, well short of the $1 million goal.

If you need a refresher, the campaign created by TBWA\Chiat\Day NY centers around various celebs (and we use that term loosely for some) including Kim Kardashian, Elijah Wood, Justin Timberlake and Keys herself, who are depriving us of their precious tweets until we fork over money to help the charity reach the million-dollar mark. Vain much? Despite millions upon millions of combined followers, you’d think the goal would be reached rather quickly and effortlessly, but perhaps this proves that these stars aren’t very good appraisers when it comes to their own social network communique.

One commenter named “LB” on a Daily What thread may be clued in to why this isn’t working and sums it up best, saying, “They’ve got it backwards. They should continue updating their social network accounts UNTIL they reach $1 million in donations. Once they hit that goal, as a reward to the world, they should stop posting for a year. Even I would donate to that cause.”

EW.com notes that Stephen Colbert raised $500,000 on his own for Donors Choose just by promising Reddit users that he’d answer their questions if they donated (which he did).  The celebs should take a hint from the faux-pundit, but alas, they’re “dead.”

Monday Odds and Ends

-Kim Kardashian dies for a good cause: Alicia Keys‘ AIDS charity (above).  link

-Google is reportedly buying Groupon for $2.5 billion. link

-Grey Amsterdam and the Council of Europe band together to fight child sexual abuse with “The Underwear Rule.” link

-Mobile brand Orange’s poster campaigns get lost in translation in Paris Metro stations. link

-Canadians love their social media. link

-Leo Burnett wins big at Hong Kong’s Kam Fan Awards. link

-Ari Emanuel wants to kill other ad agencies dead. link

-V&S’s John Winsor wants to start a new trend of giving. link