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Posts Tagged ‘Kobe Bryant’

YouTube, 72andSunny Celebrate Equality for All Athletes

72andSunny has a new campaign for longtime gay rights supporter YouTube, entitled “ProudToPlay.” The star-studded campaign celebrating diversity in sports is set to run through the end of June, which is LGBT Pride Month, reports AdWeek.

In addition to gay athletes such as Jason Collins, Michael Sam and Robbie Rogers, the spot also features clips of Nelson Mandela, President Obama and Kobe Bryant talking about the unifying power of sports and the importance of gay rights. Set to Katy Perry‘s “Roar,” the “#ProudToPlay” video clocks in at two minutes, ending with a rainbow soccer ball YouTube logo tying the spot to the impending World Cup in Brazil (as does some of the footage used). “#ProudToPlay” is already getting a lot of attention. Since its launch yesterday, the video has racked up almost 3 million views (and an unfortunate but completely expected rash of homophobic comments).

“We applaud the courage and openness of athletes at all levels who have come out and admire their teammates, friends, families, and supporters who are all proving that it doesn’t matter who you are or who you love—what matters is that you put forward your best effort,” YouTube wrote in a blog post. “We stand with our community in the belief that youth everywhere should all have the same opportunities to grow up and pursue their dreams and passions, on or off the field.”

For the remainder of the month, YouTube will be sharing a collection of videos about the LGBT community and sports on the YouTube Spotlight Channel, and invites users to upload their own videos “talking about what being #ProudToPlay means to you.”

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Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K

W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.

The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.

The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.

*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. Read more

Greens & Salad, Great Guns Pull Off Stylish, Star-Studded Spot for Nike Flyknit

Agency Greens & Salad teamed up with global production company Great Guns for a stylish, star-studded new ad for Nike Flyknit.

Entitled “Light. Strong. Nike Flyknit,” the 1:20 spot was directed by Paul Shearer and Vincent Laforet, and features Kobe Bryant, Seahawks cornerback Richard Sherman, Olympic Gold Medalist Allyson Felix, decathlon world record holder Ashton Eaton, and world champion distance runner Mo Farah. The spot withholds any dialogue or voiceover, instead relying on footage of its star athletes training in their Nike Flyknits delivered with a visual flair (courtesy of “a Red Epic and Phantom camera, on a combination of tracking vehicles, Movi and Steadicam rigs”) to make its product look good. Kobe takes center stage, both the first and last athlete featured, but otherwise screen time is share fairly equitably. The spot debuted globally this week, in anticipation of the Super Bowl and the NBA All Star Game (for which voting results were just revealed).

If the Nike Flyknit spot has whet your appetite for more Richard Sherman, never fear. Stay tuned for a timely Beats ad featuring the Seahawks star cornerback, along with credits for “Light. Strong. Nike Flyknit” after the jump. Read more

Bryant, Messi Face Off in ‘Selfie Shootout’ for Turkish Airlines

Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views on YouTube.

For better or for worse (definitely for worse), 2013 might as well be the “Year of the Selfie.” The ubiquitous word found its way into the vocabulary of everyone from grade schoolers to their grandparents and was even named Oxford English Dictionary’s Word of the Year. If you’re sick of hearing people jump at every opportunity to use this word, we’re with you. At any rate, it’s undeniable that the selfie has won itself a lasting position in our culture.

In an attempt to recapture the success of last year’s “Legends on Board” spot, CP+B has brought back the Bryant Vs. Messi formula, this time positioning the two in a “Selfie Shootout” in which each attempts to one-up the other with self-shot photos in exotic locations. The spot is the first ad CP+B put together for Turkish Airlines since winning ad duties for the airline back in September, and it’s a fine first effort. Without giving too much away I can say that Bryant and Messi both jump through hoops to one-up each other, and their photos get more and more exotic and over-the-top as the minute long spot progresses. CP+B manage to work something of a surprise ending into “The Selfie Shootout,” incorporating another Internet photo phenomenon.

Can “The Selfie Shootout” hope to match the success of “Legends on Board”? We would say yes. The entertaining ad incorporates the selfie phenomenon, has a much larger production budget than Alametifarika’s work last year, and is designed to jumpstart conversation. “The Selfie Shootout,” which was uploaded to YouTube yesterday, has already surpassed the 5 million view mark, and is certainly not showing any signs of slowing down. Its combination of star power, humor, and topical references make it just about unstoppable. Make no mistake, people will be talking about this one for some time. Our reservations about the overuse of “selfie” aside, we can’t blame them. “The Selfie Shootout” is just plain fun. Credits after the jump.

Update: “The Selfie Shootout” has already eclipsed the 106.5 million views for last year’s “Legends on Board” (from Turkish agency Alametifarika), and is currently approaching 106.9 million views.

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‘NBA2K14′ Makes it ‘Reign’ in Lebron James-Starring Spot

In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James‘s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.

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Sources: CP+B Nabs Turkish Airlines Biz

Details are hazy at this point, but as mentioned above, sources familiar with the matter confirm that Crispin Porter + Bogusky has taken over ad duties for Turkish Airlines, the carrier that last we recall brought us an amusing campaign starring two of the greatest in their respective sports, Kobe Bryant and Lionel Messi. The ad dubbed “Legends on Board” was created by hometown agency Alametifarika, though we haven’t received word if said agency participated in the review for the Turkish global account. We’ll keep you posted if and when we have more info.

King James Kicks Off Video Game Reign with ‘NBA 2K14′

LeBron James may have a South Beach mansion full of trophies, but until yesterday, he had yet to accomplish one basketball-related goal: gracing the cover of a video game. NBA 2K14 won’t hit stores until the fall, but last night, viewers of the NBA Finals on ABC got to watch the introductory ad – created by Zambezi – where James announces his plan to join past coverboys like Michael Jordan and Kobe Bryant. For 2K Sports, having the best basketball player in the world endorsing your basketball product is not too shabby, either.

Lost in all of this is the noble presence of Steve Kerr, once the foil to MJ in the NBA, and now, the foil to Marv Albert in NBA broadcasting. Kerr plays the role of “2K Investigator” in the commercial’s somewhat-lame hook. But when a six-foot white guy who couldn’t dunk gets into a basketball video game commercial, everyone wins.

Credits after the jump.

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Kevin Durant Seduced By Villain’s Role

Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.

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Friday Odds and Ends

-Crispin Porter + Bogusky hired R/GA alums Ben Smith and Becca Schepps as ACD and senior copywriter, respectively. Both new hires will based in the agency’s Boulder HQ.

-A couple of football-playing high-school chums reminisce about their final season in a new short film for Toyota Tundra from MMB Boston and director Malcolm Murray (above).

-Supermodel Bar Rafaeli will be joining up with Danica Patrick in GoDaddy’s upcoming, Deutsch NY-created Super Bowl spot dubbed “The Perfect Match.” link

-HTC CEO Peter Chou says his company didn’t market products “aggressively enough” last year and has vowed to step up innovation in 2013. link

-NYC-based digital agency Rokkan has launched a new travel tool for JetBlue dubbed “Getaways.” link

-Welcome back to Twitter, Kobe Bryant. link

-Megadeth main man Dave Mustaine is no fan of Men’s Wearhouse. link

-A Leo Burnett-created spot promoting a Samsung fridge of all things garnered top commercial of 2012 nods in a new AceMetrix survey. link

-Meanwhile, the makers of marketing software brand HubSpot have come out with their own list of the “10 most memorable marketing campaigns of 2012.” link

Robert Downey Jr. and Friends Blow Stuff Up for Newest ‘Call of Duty’ Title

What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it’s probably better you watch this new spot for Call Of Duty: Black Ops 2 from Activision and 72andSunny then read some silly rag like the New York Times, despite the latter’s recent removal of its paywall.

Directed by Guy Ritchie, the same Brit who gave us such modern action movie classics as Lock, Stock and Two Smoking Barrels, Snatch, and, uh, Swept Away, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, Robert Downey Jr. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  “iJustine” and “FPSRussia” band together to fight against the zombie uprising.

The spot serves as a continuation of the “There’s a Solider in All of Us” campaign that 72andSunny used during the release of Call of Duty: Modern Warfare 3. If you’ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of Jonah Hill, Kobe Bryant and Sam Worthington. As COD:BO 2 approaches its mid-November release date, it’s probably a safe bet to assume we’ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.

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