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Posts Tagged ‘Kristi VandenBosch’

Ex-Riney CEO VandenBosch Resurfaces (Updated)

It’s been quite some time since we’ve heard from Kristi VandenBosch, who let us know way back in January that she was leaving Publicis & Hal Riney/Modem after spending nearly three years as CEO at the agency. Well, fast-forward 10 months and we’ve come to learn from tipsters that VandenBosch has headed from the Bay Area to Los Angeles to take on a role at interactive agency Genex/Meredith Xcelerated Marketing. Coincidentally, we received an email this week telling us that said company (a little background for you here) just lost its CMO Keith Sedlak to D.C.-based TMG Custom Media.

Anyhow, back to VanDenBosch. The exec, who joined Genex/Meredith this week (title yet-to-be-determined) will help lead digital, CRM, social, mobile and analytics practices at the firm. As for her past life, prior to Riney, where she worked alongside the likes of Kevin Roddy and Roger Camp, VandenBosch spent seven years as president of \Tequila and has also held senior-level gigs at the likes of Draftfcb.

Update: Our lovely spies inform us that VandenBosch has joined up as chief digital officer of the Genex/MXM L.A. team, which also includes the likes of CSO Steve Kerho (remember him?), chief innovation officer Doug Rozen and chief client officer Georgine Anton.

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VandenBosch Leaving Riney

We received word straight from Kristi VandenBosch herself that the exec is leaving Publicis & Hal Riney/Publicis Modem.  VandenBosch as you may know served as CEO of the agency and spent nearly a year working in the leadership realm alongside Kevin Roddy, the former BBH creative boss who joined Riney last year as CCO. VandenBosch originally joined Riney in 2009 from Tequila and led the agency alongside Roger Camp.

Here’s her full note below:

“I’m planning on leaving Riney in mid-February. I actually decided to leave back in September, but agreed to stay through the end of the year. We were very fortunate that [chairman] Harold Sogard was willing to come out of what was surely a glorious sabbatical to join Riney at that point, which gave us a significant transition period in which to migrate my responsibilities to him. He’s a fantastic leader for Riney, and I’m delighted I got to spend four months working closely with him.

Now that everything’s pretty much off my plate, I can move on my plan to return to Los Angeles. While I’ve had some initial conversations with agencies in the market there, one of the main reasons I’m excited about returning is to help one of my closest friends launch her magazine, Dame. Dame has been her mission and passion for the past five years, and it’s going to be a fantastic adventure that I’m thrilled to be a part of.

I’m sure I’ll find my way back into the agency world at some point; I love this business and the people in it, and I’ll always jump at the opportunity to helm a great shop. It’s been such a privilege to work at Riney – the people are truly amazing, and the culture is one of the most special I’ve ever been a part of. I wish them enormous success in the future, and will always be proud to be a Riney alum.”

Roddy Resurfaces at Riney

AdAge has discovered the whereabouts of Kevin Roddy, who as we know resigned from his CCO post at BBH New York last fall. Well, the creative exec has now headed west to serve as chairman/CCO at Publicis & Hal Riney. In doing so, Roddy takes over for Roger Camp, who eventually started his own SF shop called Camp + King with former Riney cohort/ex-Euro RSCG Chicago co-president Jamie King earlier this year. You can read the full interview with Roddy here.

Update: To add some color, Roddy will partner with Publicis/Riney CEO Kristi VandenBosch in leading both Riney and Publicis Modem, San Francisco.  The two Publicis agencies will remain separate brands, but will administratively report to VandenBosch and Roddy. In a statement, the former says of the latter, “Kevin is the creative partner every CEO dreams of. And importantly, he is exactly the kind of creative talent that a brand with a legacy as strong as Riney deserves.  Our clients are going to feel the impact of his arrival, immediately. I’m proud he’s joining Riney, and I know we’re going to do some amazing things together.”