PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.
The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:
Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.
Let’s just say there were a lot of native Texans involved.
Three more spots in the series below.