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Posts Tagged ‘Ladd Martin’

BBDO Makes Short Shorts for Mountain Dew

In the latest BBDO-helmed project for client Mountain Dew, the agency has created something even our own sharpest critics must call unique: an animated/live-action mini-series.

Make that a “mini mini-series” — it amounts to two minutes of material in the form of eight different shorts starring the Dew’s as-yet-unnamed “superhero” mascot.

The series focuses less on the client’s product than on the aforementioned cartoon doing cartoonish things:

While the spots debuted on Sunday night’s Video Music Awards, they received a healthy promo push targeting the brand’s Twitter followers and its nearly 9 million Facebook fans (along with their friends).

Most of the spots focus on unconventional methods of transportation…

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HP Touches Windows 8 in All the Right Places

Upon seeing the above BBDO NY-created spot for HP and Windows 8, it seemed like yet another attempt by the PC world to make their products appeal to the hippest masses a la Apple. In fact, it reminded me of the “I’m a PC” campaign that Windows ran a few years back, with popular indie DJ Girl Talk yelling the phrase before he jumped in a mosh pit of sweaty teenagers. However, I would encourage you to watch the entire 30-second spot, as the reveal at the end is what makes this great.

Sure, DJ Robbie Wilde has an exceptionally unique situation for which the touch capabilities of Windows 8 are helpful to him. But, this spot both demonstrates the product, tells a touching story and displays the “cool factor” all in 30 seconds, which is just about as much as you can ask for.

Credits and a second, less-compelling spot follow after the jump.

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