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Posts Tagged ‘Lance Armstrong’

Livestrong Pushes Forward, Unveils New Logo

After its founder Lance Armstrong was publicly revealed to be a cheater, a liar, and a complete and utter dickhead, it was hard to believe the LIVESTRONG foundation would survive the fall-out. After all the charity, which aims to provide free cancer support services for those battling the disease, had its brand so tied to Armstrong’s own story that when Armstrong lost all credibility, it seemed like he would take LIVESTRONG down with him.

Armstrong departed from the organization in fall, leaving LIVESTRONG’s EVP, Andy Miller, to pick up the pieces. Yesterday at the annual LIVESTRONG Foundation Assembly, Miller said in a speech to 500 of the foundation’s members, “‘Will the LIVESTRONG Foundation survive? Yes. Absolutely, yes!” His proof, aside from numbers and stats and all that boring stuff, is a brand new logo (above) that is supposed to symbolize the re-birth of the organization, or something like that one would assume.

You can watch Miller’s speech here, and make up your own mind on LIVESTRONG’s future.

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Tuesday Morning Stir

-Perhaps as a swan song for The Office, Tongal is crowdsourcing a Super Bowl ad for Dunder Mifflin, the fictional paper company from the show that was brought to life in late 2011 when NBCU teamed up with Staples’ unit Quill to sell real DM products. link

-With the Super Bowl almost upon us, R/GA has created a “Red Zone Reality” video to further explain its NFL season-long data visualization effort dubbed “In the Red Zone” (above).

-The FDA has tapped Draftfcb New York to create a multifaceted anti-tobacco campaign that’s expected to break in late 2013/early 2014. DFCB NY will partner with Fleishman-Hillard on PR, subject-matter company Danya International, social media shop NMS, and Initiative for media buying.

-PR legend Daniel Edelman has died at the age of 92 from heart failure. link

-Now that he’s confessed to Oprah, Lance Armstrong is reportedly in talks to return the sponsorship money he was paid be the United States Postal Service. link

Monday Morning Stir

-Director Daniel Garcia, who has helmed Nike spots for W+K and Chevy ones for GS&P among others, has joined the roster of NYC-based creative studio, DECON, for commercial representation.

-Brooklyn design agency HUSH has brought on Eric Alba full-time as its lead technical producer. link

-A “sluggish September” has given way to a “spectacular” October for Publicis Groupe, which reported seven-percent organic revenue growth in the latter month. link

-HuffPo co-founder/former CEO Eric Hippeau is trying to get millenials to read via a new app called NowThisNews. link

-Scott Hicks, the Oscar-winning director of Shine, has joined bi-coastal prodco, Tool, and will work in the commercial and digital arenas. link

-Digital DUMBO, with help from Huge, has expanded across the pond with the launch of dd:London (above).

 

Wednesday Morning Stir

-SMG Dynamic Markets president Iain Jacob and Team Creatif CEO Sylvia Vitale Rotta will head up the Media and Design juries, respectively, for next year’s Dubai Lynx festival, which will take place March 10-13.

-Following Nike’s decision to drop Lance Armstrong, Deadspin’s Drew Magary offers his always colorful, entertaining take on matters. link

-Framestore has welcomed Marc Smith as senior design director at its New York office.

-DDB Chicago alum Bill Cimino has taken over for Bob Winter as CCO of Y&R Chicago. Y&R would not comment on Winter’s next destination as it’s not official yet.

-While we’re on the Windy City tip, might as well let you know that Energy BBDO/Xi opened up a one-week-only pop-up store in Wicker Park to promote the “Unboxed” exhibit at the Children’s Museum. link