“For some people, fantasy football feels real. For others it is real.” So claims Tough Season, The Onion’s new fantasy football series, developed in cooperation with DigitasLBI and Lenovo. Most of us, I think, know someone for whom this is true. Someone who loses sleep over the draft, and talks about NFL players as “my guys.” Someone like Tough Season’s Brad Blevins. Brad takes fantasy football way too seriously, despite the fact that his team, Brad’s Awesome Team, never wins his league. But he’s convinced, of course, that this season will be different.
Brad’s creepy rival Harris is focused on humiliating him, but Brad is intent on avoiding “The Watermelon Dance” (You really have to watch to see this one, I won’t give it away) at all costs. As the owner of three consecutive championships, Huge Giant Robots is the team to beat, with their mysterious owner Mr. Z. keeping his identity a secret. Episode one of the show flashed back to last season, with Brad’s tearful goodbye to Matt Forte and end-of-season humiliation. Episode two focuses on the draft.