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Posts Tagged ‘Lars Bastholm’

Wohl Indeed Heads to Cheil USA

Guess we called it a few weeks back as Adam Wohl, a screenwriter who also co-founded and served as partner at NYC-based shop MIR (which was quietly sold off to LBi late last year), has joined up with Lars Bastholm at Cheil USA. Bastholm, of course, assumed the title of CCO at Cheil US a month ago and as part of his first duties as creative boss, the exec brought on Wohl to serve as group creative director and AKQA alum Kaare Wesnaes as director of creative technology.

Says Bastholm in a statement: “I am thrilled that Adam and Kaare are joining me at Cheil USA right from the start, so we can hit the ground running. The combination of Adam’s storytelling acumen and Cookie’s technical chops means that we can both dream it and build it.”

(pictured l-r: Wesnaes, Bastholm, Wohl)

MIR Alum Adam Wohl Heading to Cheil?

Reliable sources are telling us that Adam Wohl, who co-founded and served as partner at the now-defunct, NYC-based shop MIR, is joining up with Cheil U.S., which of course just brought on Lars Bastholm as its CCO. No word on what his post/start date will be, but Wohl has been freelancing at W+K in the wake of the MIR closing.

Tuesday Odds and Ends

-The FCC finally gets down to passing rules that ban super-loud commercials during breaks. Phew. link

-Meanwhile, the FDA is cracking down on “misleading” Lap-Band ads. link

-Submissions are now open for the 2012 Vimeo Festival + Awards (above). link

-New Cheil USA CCO Lars Bastholm discusses his new position and more. link

-Ignited unleashes 60 singing iPhones for the holidays. link

-Philly’s Red Tettemer + Partners hired Kelly Goldenberg as media director, John Cruz as senior designer, Susan Schneider as art director, and Tim Londergan as senior account manager.

-Leo Burnett Worldwide nabbed 2011 “YoungGuns Network of the Year” honors. link

-Energy strip brand Sheets, which was co-founded by LeBron James, has launched a 45-day search for its next commercial via Facebook. link

-Apple is reportedly losing mobile ad share to Google and Millennial Media. link

-Under Armour and the NBA have signed a deal. Seems only fitting. link

Bastholm Takes Top Creative Post at Cheil U.S.

After spending some time traveling this fall, former Ogilvy NY chief creative officer/North American chief digital officer Lars Bastholm has returned to the ad scene to take on the CCO post at Cheil USA. Once he officially assumes his post on Jan. 2, Bastholm will partner up with Dave Weaver, president of Cheil’s One Agency, to relaunch Cheil’s U.S. network.

Bastholm spent barely a year as CCO at Ogilvy, which he originally joined in early 2009 after spending four at AKQA. From the looks of it, the new Cheil US creative boss is ready to get back into the trenches according to a statement in which he says, “After running large creative departments at Ogilvy and AKQA that is exactly what I was looking for – a chance to get my hands dirty again and build a creative organization that reflects the current state of advertising across any and all media.”

Ogilvy, Lars Bastholm Parting Ways

To think it all seemed so peachy when we spoke at the ANDYs. Anyhow, Ogilvy has confirmed that North American CDO/New York CCO Lars Bastholm is leaving the agency effective June 15 as the result of a mutual decision made between Bastholm, John Seifert and Ogilvy NA CCO Steve Simpson.

Seifert sent a note to staff, which reads, “Lars, Steve and I recently sat down and discussed the progress of Ogilvy’s strong business recovery, the development of our creative community, the agency’s creative product, and our respective leadership roles. We agreed that Lars had made significant contributions to accelerating our digital transformation, recruiting sparkling talent, and helping win IKEA, a showcase accomplishment that revitalized our approach to new business and fueled our growth in 2010.”

Bastholm originally joined O&M from AKQA in early 2009 and eventually took over as New York CCO nearly a year ago. While Ogilvy searches for his replacement, Simpson will assume creative leadership duties at the NYC office. From the looks of his Twitter profile, Bastholm, who has had some gripes about Ogilvy NY’s creative output in the past (a possible issue perhaps?), is prepping for his trip to Nice…which could be more personal than business this year.

David Droga to Chair AICP Next Panel

Now that the AICP people are done rolling out the “case study” videos to hype their upcoming awards show, the organizers have announced that Droga5 founder/creative chairman David Droga will serve as judging chair of the 2011 Next Awards panel. In a statement, Droga, who will also serve as MC during the Next presentation at the Museum of Modern Art, says, “Since they launched five years ago, the Next Awards have really provided a spotlight for our industry’s most innovative work. The Next Awards presentation offers thought-provoking insights into the process, and I’m really looking forward to helping develop this great event.”

As for who’ll be joining Droga in the judges panel, the ad exec has helped pick a host of the usual, notable names from the industry including Bob Greenberg, Gerry Graf, AKQA’s Rei Inamoto, Barbarian Group CEO Benjamin Palmer as well as TBWA\Chiat\Day LA’s Rob Schwartz, Leo worldwide CD Mark Tutssel, Ogilvy’s Lars Bastholm…you get the idea.

Those lucky ones who win in the Integrated Campaign category also have to present case studies at the Next presentation that explain the thinking–both creatively and strategically–behind their awarded work. Other categories include Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps. We’ve heard some grumblings about judge/chair selections made by other awards shows as of late, so how do you all feel about Droga?

Cannes Lions Provides How-to Enter/Win Walk-Throughs

It’s that time of year and the call for entries is now open for the French Riviera bacchanal that is the Cannes Lions. We’re sure most of you who know the score have already made your travel plans and booked hotels, but for those newbies to arguably the most prestigious ad industry awards show, the festival organizers are offering tip sheets and  video walk-throughs on submitting entries for consideration at the event.

The clip below has been circulating for a couple of weeks now, but just in case you haven’t seen, it stars Ogilvy NY CCO/CDO Lars Bastholm, who offers how-to advice on winning a Cyber Lion.

Wednesday Odds and Ends

-BBH London boys Hugo Bierschenk and Dean Woodhouse have moved across the pond to join the creative department of BBH New York.

-TBWA unit Being reinvigorates Mr. Peanut for the modern age (above) and nabs Robert Downey Jr. as VO. link

-Branded content studio The Department of the 4th Dimension added director Stephanie Rausser to its roster. link

-Design/VFX studio Spontaneous hired Cara Cutrone as VP/MD in its New York office.

-Ogilvy NY CCO Lars Bastholm gives us tips on how to win a Cyber Lion at Cannes. link

-Alma DDB appointed Diego Yurkievich as SVP/ECD. link

-Hey, there are still advertisers for Skins. link

-Publicis is set to acquire integrated agency, Chemistry. link

-Ozzy and Beiber to team up in Best Buy’s Super Bowl commercial. Ideal pairing, of course. link

-Let’s check out a list of diversity-free agency websites, shall we? link

While Creatives Come in Today, Some CCOs Will Play


While we wouldn’t necessarily think of Cambodia as the most ideal place to frolic, it looks like Ogilvy NY CDO/CCO Lars Bastholm is living it up across the globe while the rest of us have to file in to the office and attempt to shake the holiday rust off. Despite our post-holiday doldrums, we like Lars and find his  Nelson “ha-ha!” tweet this morning pretty amusing. But we obviously can’t speak for his recently scolded creative staff, or the rest of the workforce, that had to show up today.

Update: It looks like CP+B CCO/partner Jeff Benjamin is chiming in and having a little fun with Bastholm’s tweet. See below:

Ogilvy NY CDO/CCO Not Happy with Ogilvy NY’s Digital Work

We received a few tips last Friday about a not-so-friendly memo sent from Lars Bastholm to Ogilvy NY creatives regarding recent digital output. From what we hear from our sources, this is nothing new in the agency world but a spy was nice enough to send us what is apparently the CCO/chief digital creative officer’s note to staff. Bastholm, who we’ve met before and seems like a pretty swell guy, is not happy with what’s happening  from what we see.  Read on after the jump.

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