Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.
Posts Tagged ‘LeBron James’
72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were intrigued ever since we first caught this 90-second clip at the beginning of the NBA season opener featuring James’s Miami Heat versus their hated rival, the Boston Celtics. Directed by Anonymous Content’s Mark Romanek (the man who’s also behind some of our fave music videos as well as One Hour Photo), the Samsung spot is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opener).
From morning family time, complete with cereal, to his trip to the barbershop to the championship ring ceremony at American Airlines arena, we get a gist of what James may have actually gone through on game day (or maybe not). We have to say, though, the Galaxy Note II’s stylus arguably steals the show. Credits after the jump.
It looks like Goodby Silverstein & Partners is set to lose another longtime staffer. Just a day after reporting that Linda Harless was leaving the agency after 25 years, we’ve received confirmation from sources familiar with the matter that GS&P ACD/copywriter Craig Mangan is also taking off to join up with sister Omnicom shop BBDO as the new EVP/ECD of its San Francisco office.
Mangan, who will assume his new position at BBDO SF in the first week of July, succeeds Mike McKay, who left the agency last fall for the CCO job at fellow Bay Area operation, Eleven. BBDO San Francisco’s soon-to-be creative boss, who will lead creative for clients including Gallo, Mars, Caesars Entertainment and Vail Resports, spent approximately 16 years at Goodby, moving from the account side to creative over a decade ago. Mangan subsequently penned work including the memorable split-screen spots for the NBA from a few years ago. If you need a refresher (and since they’re currently battling in a series right now), here’s one example starring LeBron James and Kevin Garnett. Update: After the jump, you can peep the short ‘n sweet note from BBDO SF chairman Jim Lesser that confirms matters.
Is LeBron James poised to be the next digital agency maven? Apparently, SapientNitro thinks so as the shop has not only teamed up with the Miami Heat superstar and his management firm LRMR to not only re-launch lebronjames.com (still in development), but have the athlete help expand its digital and social media platforms. According to the SapientNitro camp, LeBron marks its first sports star/celebrity client. So far, it’s been a good week for the pro baller, who single-handedly defeated the New Jersey Nets last night by scoring 17 straight points at the end to clinch the game minus his partner-in-crime, Dwyane Wade, who was resting his sore ankle.
In a statement, Sapient CMO Bill Kanarick says, “LeBron was one of the first sports stars to understand the power of digital and social media to create two-way dialogue with his fans. We look forward to working with LeBron and his team to further build community and fan engagement in innovative ways.”
–Tribal DDB Amsterdam won in the Music category at the SXSWi Interactive Awards for its Philips “Obsessed with Sound” work.
-ZenithOptimedia’s latest forecast predicts global ad expenditure will grow 4.8 percent in 2012, reaching $489 billion by the end of the year. link
-”Director-driven workshop” Tendril joined the roster of animation prodco Blacklist for U.S. commercial representation.
-Momentum alum Christophe Cauvy joined JWT’s London office as European head of digital & innovation.
-Just in time for March Madness, BBDO NY/Atlanta and AT&T have teamed up to launch a Facebook effort called “Brackets by Six Year Olds.” link
-Zambezi created the Kobe Bryant/LeBron James-starring spot for the Sprite “Uncontainable Game” campaign (above). The two superstars are apparently recruiting players from around the world to join their “teams” at next year’s NBA All-Star game.
This summer, NBA point guard Chris Paul became the league’s most sought-after player. After commissioner David Stern shockingly blocked a trade to the Lakers, Paul found himself in L.A. nonetheless, now starting for a young Clippers team. All this to say, it was only a matter of time before Paul ended up being bit by the movie bug, directing and starring in the above spot for Sheets Brand Energy Strips.
Paul joins of roster of celebrity endorsers including hoopsters LeBron James and Amar’e Stoudemire, and unintelligible rapper Pitbull. Sheets Brand Energy Strips are a curious product, ingested as one would ingest a tab of acid, and used as a substitute for other performance enhancers like energy drinks or steriods. Right now, Sheets Brand Energy Strips are taking to Facebook, asking users to create their own video ads for a contest judged by LeBron. Apparently, the video above is just Chris Paul doing his part.
So, athletic readers who regularly take part in strenuous activity, how do you “take a sheet?” Maybe you take a sheet in the alley outside of your office before work. Maybe you take a sheet after a big meal. Maybe you even take a sheet before you and your loved one get intimate. Whatever the case, visit Sheets’ Facebook page to tell other teenagers who think this pun is hilarious how it’s done.
-The FCC finally gets down to passing rules that ban super-loud commercials during breaks. Phew. link
-Meanwhile, the FDA is cracking down on “misleading” Lap-Band ads. link
-Submissions are now open for the 2012 Vimeo Festival + Awards (above). link
-Ignited unleashes 60 singing iPhones for the holidays. link
-Leo Burnett Worldwide nabbed 2011 “YoungGuns Network of the Year” honors. link
-Apple is reportedly losing mobile ad share to Google and Millennial Media. link
-Under Armour and the NBA have signed a deal. Seems only fitting. link
Jayanta Jenkins, who you may remember as our “Hot Ad (W0)Man of the Day” at some point in 2008, has been promoted to global creative director on TBWA\Chiat\Day LA’s much-lauded Gatorade account. Last we remember, Jenkins was the creative director on the “G” spot from April featuring Serena Williams and Kevin Durant. His underlings will be Brent Anderson and Steve Howard, who were promoted from CDs to GCDs on the global and U.S. Gatorade account.
Jenkins joined Chiat LA after spending seven years as a senior AD at Wieden + Kennedy, where he worked on campaigns starring LeBron James as well as other Nike work. Prior to that, he served as an art director for nearly four years at the Martin Agency. As for new GCD Howard, he co-created the award-winning “Replay” work for Gatorade and worked on Nissan and Visa along with Anderson.
TBWA\Chiat\Day LA also hired Almap BBDO alums Renato Fernandez and Gustavo Sarkis as ACDs on Gatorade. Chiat LA’s CCO Rob Schwartz speaks from the heart of the appointments/promotions in a statement, saying, “Brent, Steve and Jay are three of the smartest and most modern creatives in the business. Brent and Steve’s work, in particular on Gatorade Replay, is one of the most awarded ideas ever. Their passion and ideas for Gatorade and TBWA will continue to keep us on the cutting edge. It’s a testament to the bench strength of TBWA\Chiat\Day Los Angeles when the people we’d typically search the world for are right here in Los Angeles.”
-So, why did that “Best Roommate Ever” guy post on Craigslist to begin with? link
-We’ll take an angioplasty with our next Denny’s order, thank you. link
-Here’s TBWA\Media Arts Lab’s new iPad ad (above).
-Bank of the West is running a Facebook promotion. link
Like it or not, Kobe Bryant is now the international ambassador of basketball. He’s probably not as recognizable overseas as Michael Jordan, but if he completes his second NBA championship three-peat this year, the comparisons between Kobe and “His Airness” will go on for decades.
While not quite suited to make a major motion picture with cartoons like Jordan (due to, you know, those rape allegations that happened a few years back), Los Angeles’ large market and Kobe’s 14+ years in the league make him much larger of a presence overseas than say, Lebron James. This Smart Car ad follows Kobe’s appearance in a controversial Turkish Airlines spot that aired earlier this month.
While Smart Cars look as those they would explode if ever in any sort of fender bender, Kobe’s driving and basketball-throwing skills save the day and an apparently priceless, ugly piece of art. I wouldn’t doubt Kobe keeps a basketball in his glove compartment should international art thieves try to ruin someone’s day. The most surprising factor? At 6’6″, Kobe can actually fit in one of those cars. Looks like Smart Cars are trying to position themselves as Mini Coopers did during car chase scenes from The Bourne Identity a decade ago. Pardon us if we’re a little skeptical about this.