TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Leo Burnett’

Former Leo Burnett L.A. Leader Lands at Omelet

Shannon MCToday boutique Los Angeles creative shop Omelet announced the signing of Shannon McGlothin — a longtime creative who has spent time at several prominent agencies — as its group creative director.

We last posted on McGlothin nearly a year ago when he parted ways with Leo Burnett, which hired him in 2012 to run a new L.A. hub created, MAL-style, to cater solely to the Samsung business (he also served on Burnett’s worldwide creative board before going freelance).

Over the past decade, McGlothin played visible roles at several major agencies, spending 2004-2010 with W+K before moving to ACD/GCD roles at CP+B and Deutsch L.A., respectively.

Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!

Leo Burnett Tasked with Rebranding McDonald’s

MacDo

A couple of weeks ago we posted on the McDonald’s team’s internal declaration that the company had 18 months to rebrand…or else.

Today — despite both parties’ refusal to offer official comment — someone “close to the matter” who neglected to contact us told AdAge that the responsible party will be Leo Burnett.

The story is vague, but the only thing you really need to know is that McD’s current primary creative DDB and its go-to Happy Meal team at Burnett competed to see who would produce a “significant” campaign that will arrive either later this year or early next year. Burnett (allegedly) won the ensuing Publicis/Omnicom head-to-head.

DDB will retain the account, but this move marks a “boon” for Burnett. The campaign will not stray too far from the “I’m lovin’ it” theme, but based on all we’ve heard we can be fairly certain that the coming work will attempt to focus on the quality of the food on offer under the golden arches.

Given McD’s declining sales and ongoing perception challenges, this will be a tall order.

Friday Morning Stir


-Leo Burnett Always spot hits #1 on Campaign Live’s viral chart again; this stunt “keep your eyes on the road” PSA for Volkswagen by Ogilvy Beijing was #3 (and it has 26 million views since June).

-Muhtayzik Hoffer and Heat took top honors at the AdAge Small Agency Awards.

-Brands will spend millions to reach the nerds at Comic-Con.

-BBR Saatchi & Saatchi plays on the classic Hermann Grid illusion in this Ford print ad, which allows viewers to “virtually” park a car.

-Send your best side selfies to DDB Budapest’s “Kiss Against Homophobia” for Amnesty International.

-Charge your phone with…a potato? Microsoft and Carphone Warehouse made it happen in this outdoor campaign.

-UK’s Premier Foods picked McCann London to reinvent bowler-hat wearing Homepride Beef mascot Fred without a pitch.

-French vacation brand Club Med picked London-based Initials Marketing to lead its “global below-the-line account” after a five-way pitch.

-Pity the poor CMO: most feel underpaid.

McDonald’s Has 18 Months to Rebrand…or Else

mcdonalds

A report from Bloomberg’s BusinessWeek tells us that McDonald’s is “setting aside the next 18 months as a period not only to develop the normal lineup of new menu items but also to rebrand itself”. The goal is to change its image from cheap, fast food to something approaching fine(r) dining.

On its last earnings call, McDonald’s CEO Don Thompson said the goal of this soul searching is for the Golden Arches to become “a more trusted and respected brand.”

The implications for current partners DDB and Leo Burnett are less clear.

Read more

PIVOTSTACK Creates New Ranking Forum for Ad Agencies

Top 50 Ad Agency

A software product is about to become bulletin board fodder for every ad agency in the country. PIVOTSTACK, an “all-in-one productivity software suite,” created a love/hate list for every shop titled, simply, “The Top50 Ad Agencies.”

Half of you have already clicked on the link and moved the website to your second screen, but here’s how it works: “Top50 Ad Agencies is a intriguing way to rank ad, marketing and creative agencies based on their own current online presence.”

So how do you see your agency measuring up? Surely you’re better than “those guys.”

Here are the current top 5 based on social media and PageRank:

  1. Ogilvy & Mather
  2. IDEO
  3. Wieden + Kennedy
  4. JWT
  5. Leo Burnett

Now: is your agency on this list? If not, will you take action to counter your outrage, or will you just take the “meh” approach and disregard it as a very clever way for a company to get your attention? And did we mention that you can add your agency to the database with a few quick clicks?

Enjoy.

ECD Michael Canning Leaves Leo Burnett

Michael CanningThis morning we learned that EVP/ECD Michael Canning is no longer with Leo Burnett New York.

Canning spent four years at the agency’s Manhattan office after he and his creative partner Kieran Antill were recruited from its operations in their native Australia by global Chief Creative Officer Mark Tutssel in 2011. The two helped build Leo Burnett New York alongside Jay Benjamin (who recently moved to Saatchi & Saatchi and made news this week for shuffling the creative deck there).

Canning has more than a decade of agency experience under his belt, writing copy for Lowe Hunt and BMF before moving to Leo Burnett Sydney. He has also been a keynote speaker/judge at several festivals in addition to taking home 39 Cannes Lions to date.

Read more

Leo Burnett London Warns World Cup Fans Not to Drive Drunk

The World Cup has been over for nearly twenty-four hours, but, knowing a tiny bit about sports, we’d guess that many in Germany, Brazil and Argentina are still celebrating/consoling themselves with the appropriate spirits.

On that note, the creative team at Leo Burnett London wants to remind footie fans around the world that driving under the influence is never an appropriate response–no matter whose team won or what the final score happened to be.

While the spot for road safety charity client Brake is, of course, very of-the-minute, its message is timeless: most cases of drunk driving have absolutely nothing to do with any given sporting event.

Also: fans will never forget that spray foam.

Read more

Leo Burnett, Always Redefine ‘Like a Girl’

In case you missed it, “The Queen of Versailles” was one of the better documentaries released in recent years. Today its director Lauren Greenfield teamed up with Leo Burnett Chicago, Toronto and London (along with help from fellow Publicis shops Starcom MediaVest and MSL Group on PR) to launch a campaign addressing an age-old question: what does the phrase “like a girl” really mean? And why do we still use it?

The agencies involved frame the campaign as a “new social experiment” beginning with a survey that reported some unsurprising findings:

  • A majority of girls see a drop in confidence around puberty
  • Most think of “like a girl” as a general insult, particularly at that age

There’s a social media/UGC component to the campaign, too: the brand will use its various platforms to encourage young female followers to “join the movement and share what they proudly do #LikeAGirl” via pics and videos.

Unlike “Ban Bossy” and various anti-bullying efforts, this one doesn’t purport to have a specific goal; we take it as evidence that businesses and their agencies are learning. The message is nothing if not on-brand, and this documentary-style spot is more intimate and convincing for not involving Beyonce.

Layoffs at Leo Burnett Chicago

Leo-Burnett-logo

We’ve just confirmed, as per your tips, that a round of layoffs took place at Leo Burnett Chicago this week.

A spokesperson tells us that the agency had to let “less than 10 of our friends and colleagues” go in a one-time staffing shift; no details as to who was affected, though some creatives have lost their jobs. You may recall that this move follows a larger series of layoffs in February.

Again, we have no official word on the who or the why. In other recent Leo Burnett news, the Chicago-based McDonald’s account changed hands as the agency continued to produce work for clients like Coors Light Canada.

SapientNitro Names New Chief Creative Officer for India

K V Sridhar

KV “Pops” Sridhar, a veteran of the global ad scene, will be SapientNitro‘s new CCO in India.

From his base in Mumbai, Sridhar will work with Sapient’s global executive team to expand its business in the Asia-Pacific region.

Sridhar has quite a history in the ad business, most recently serving as CCO at Leo Burnett – India & Subcontinent for 17 years. He also regularly sits on various awards juries, and he won 12 Cannes Lions in the last 3 years alone. As if that weren’t enough, his origin story as a film billboard painter-turned executive only adds to his prestige.

Sridhar is apparently not one to favor the status quo, either. In the release, he writes:

“[We must] move from just creating ads to creating worlds, or as SapientNitro refers to it, Storyscaping.”

Thought you might like that one.

NEXT PAGE >>