BBDO New York teamed up with production company Wondros for a new campaign supporting AIDS charity (RED).
The 30-second spot, directed by Christian Weber, features food celebrities such as Chef Mario Batali, Chef Wylie Dufresne, Food and Wine Magazine editor-in-chief Dana Cowin, Martha Stewart and Top Chef’s Padma Lakshmi demonstrating how much food you can buy for 40 cents. Then Batali returns holding two pills, and informs viewers that 40 cents per day buys HIV sufferers the pills they need to survive. The spot ends by directing viewers to visit www.red.org to find a list of restaurants bars and food trucks participating in the 10-day EAT (RED) DRINK (RED) SAVE LIVES event.
“Christian and I were on board the second BBDO & RED called. Having a chance to help bring awareness, and ultimately funding to support those living with HIV, is an honor,” said Wondros’ executive producer, Gina Zapata.
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