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Posts Tagged ‘Liam Devowski’

Kids, Just Say ‘No’ to Jugs

Well, it’s definitely a rarity to see a laundry detergent ad rock this hard.

From SF-based agency Mekanism comes this latest viral spot for Method, an odd brand of laundry detergent that requires “four pumps for one sweet load.” Since being posted yesterday, the “Say No to Jugs” has already amassed nearly 90,000 YouTube plays, no doubt converting innuendo-loving guys who look like Sam Beam (the bearded guy from Iron and Wine) and the girls who love them to spray-bottle detergent.

This video follows Method’s “Clean Happy” campaign launch from last month, which used the Naked and Famous track “Young Blood” to appeal to 20-somethings seeking a hipper way to do their laundry. Detergent in jugs? What are you, my grandma? Join the “People Against Dirty” on Method’s Facebook page and view credits after the jump.

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Storytelling for Media Professionals

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Method Offers Vivid Vision of Clean

Lowercase cleaning supply/detergent/soap brand method launched a global brand campaign this week, which is anchored by this colorful spot from San Francisco shop, Mekanism. While we continue pulling our hair out trying to figure out who’s behind the catchy tune (one we’ve heard countless times via bar satellite feeds, jukeboxes, etc in recent months), feel free to soak in this clip that emphazies method’s anti-dirty, “Clean Happy” stance and sums up the brand’s various products in two minutes’ time. Credits after the jump.

Update: Yes, it’s Naked and Famous and their tune, “Young Blood.”

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