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Posts Tagged ‘Liam Neeson’

Friday Morning Stir


-NYC/San Francisco-based content creation/production company Bodega has brought on Viacom/VH1 alum Michael Flexner as head of production.

-Chicago/L.A.-based creative prodco Flavor has added Christopher Elliott as finishing/VFX editor.

-According to Kantar Media, this years Oscars are expected to rake in nearly $100 million in ad revenue. link

-Sherlock Digital, a new digital communications consultancy, officially launched today in London and Sao Paulo. link; link

-Ad tech company 33Across has launched the Intent Signal Platform, which helps create new in-view ad units for advertisers and publishers. link

-SF/L.A.-based creative production company Portal A tapped NFL WRs Michael Crabtree, Dez Bryant and Alshon Jeffery to promote 3 Days to Kill, Kevin Costner‘s new attempt at becoming the next Liam Neeson (above).

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Teaser for ‘A Million Ways to Die in the West’ Hints at Explicit Trailer

If you’re Seth MacFarlane, how do you get people to view your three minute long “restricted” trailer for A Million Ways to Die in the West? You take out a Super Bowl ad claiming that you tried to show the trailer during the Super Bowl, but the powers that be decided it “wasn’t family friendly enough” and then direct viewers to your site for the “restricted” trailer. Not exactly an original method, but it’s worked in the past, and MacFarlane was never one for originality anyway.

MacFarlane’s Super Bowl spot, created in collaboration with Santa Monica production company Detour Films, also calls on Ted, the titular talking stuffed bear from his last movie (which, hey, I forgot existed), as a way of reminding fans of that movie that this is the same dude. The restricted trailer for MacFarlane’s new movie is, in fact, too explicit for television, thanks in large part to Sarah Silverman‘s role as a foul-mouthed prostitute, as well as MacFarlane’s own raunchy dialogue. That’s not to say that the Super Bowl teaser itself is wholesome by any means. Between Ted’s “Oh yeah, drunk before the kickoff: new record” line and the suggestion that a certain actor starring in A Million Ways to Die in the West has an abnormally large schmendrick, it stands out as one of the more explicit ads in a particularly tame Super Bowl.

MacFarlane’s new flick features a slew of A-list names, such as Charlize Theron, Liam Neeson, Neil Patrick Harris, Amanda Seyfried, Sarah Silverman, and Giovanni Ribisi. The film is currently scheduled for a May 30th release from Universal Pictures. Stick around for the restricted trailer and credits after the jump. Read more

Tuesday Odds and Ends

-Omnicom-owned Critical Mass has welcomed Jon Toews as VP/creative while promoting Shannon McEvoy-Halston to VP/insights and planning in its Toronto office.

-Chicago-based experiential agency Marketing Werks has been acquired by shopper marketing firm, Crossmark.

-Liam Neeson takes a break from whooping ass for a minute to do a serious PSA campaign from Naked Communications and Brand New School for UNICEF (above).

-72andSunny referred all inquiries to Diageo regarding the agency taking over for JWT on the Smirnoff biz, so here’s the statement from the spirits giant’s global head of premium core brands, David Gates.

“Following a recent review process, we can confirm the appointment of 72 and Sunny to handle the global creative assignment for Smirnoff, the world’s leading premium vodka brand. In the final analysis 72 and Sunny presented a powerful single minded idea that we are confident will help deliver our growth ambitions for the brand. The agency’s brilliant creativity, strategic thinking and clear affinity with the brand and its consumers give us great confidence that they are the right partner to help deliver our bold vision for Smirnoff and we look forward to working together to write the next chapter in the brand’s history.” This will be the first Diageo assignment for 72andSunny.

-Watch out Twinkies, Devil Dogs, Yodels and Ring Dings are making their own comebacks on shelves. link

-The FADER has appointed Malcolm Campbell as VP of business development.

Bob Marley Passover Lights Up Hebrew Text

 

Rabbis around the world just collectively shuddered, but the conservative kids who struggle to sit through a Passover seder have something unique to look forward to. The Haggadah, the prayer book that tells the story of Passover, has just been remixed by Nathan Phillips, a senior writer at SS+K. You may be familiar with a Lena Dunham ad he wrote and directed for Barack Obama‘s reelection campaign last fall. Now, with the help of Art Director and shiksa Jessica StewartPhillips has unleashed a cool, creative affront to Jewish grandmothers: Bob Marley Passover.

Yes, Bob Marley Passover…as in, Bob Marley Passover. So brazen, it just might work. You can see the project site and download the haggadah here. Don’t forget to #BobMarleyPassover, which is further evidence that hashtagging has gotten way out of hand. But the haggadah itself is legitimate, if not light-hearted and full of a sense of humor bound to clash with almost anyone over 30.

Read more