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Posts Tagged ‘Linus Karlsson’

DiLorenzo’s Move to McCann is Now Official

Two weeks after we first reported that Brian DiLorenzo was leaving his EVP, director of integrated production post at BBDO and possibly heading to McCann, the latter agency has made it official that the exec is indeed joining its New York office as chief production officer. As a result, DiLorenzo, who will officially assume his post on October 17, is re-teaming with McCann New York/London chairman/CCO Linus Karlsson, who says in a statement, “On a personal note, this is a reunion for us and the result of a 10-year conversation and dream of working together again.”  The pair worked together at Fallon in the late ’90s on accounts including Lee Jeans and Brawny.

While at Fallon, in fact, DiLorenzo also served as EP on the Titanium-winning “The Hire” online film series for BMW. During his five years at BBDO, meanwhile, he helped develop the HBO “Voyeur” and “Imagine” campaigns and worked on other accounts including AT&T, FedEx and Starbucks.

McCann NY: Layoffs

One day you’re up, the next day you’re down, we suppose. After getting pounded with tips since 11am today, we’ve received confirmation that there were cuts made at McCann New York, which has resulted in a reduction of four percent of the workforce. We’ve been told by sources familiar with the matter that the creative department was hit hardest by the layoffs, so perhaps our tipsters’ comments about CCO Linus Karlsson “cleaning house” might be validated. Here’s an official statement from the agency:

“As part of McCann’s reinvention, the agency has had to make some very difficult decisions.  One result is that some employees will not make the transition with us.  Protecting both individuals and the health of the company is a difficult balance.  The decisions made were hard.  But they were based on a clear strategy for the agency.”

 

McCann Acquires AllofUs

Hey, why not throw in a little across-the-pond news this morning. McCann Worldgroup has bought up  London-based interactive design shop AllofUs, which was founded in 2003 and has worked for clients and organizations ranging from the BBC and Tate Britain to Nokia and Microsoft.

McCann’s CEO Nick Brien says that for now, AllofUs will work most closely with the Worldgroup UK offices, McCann London, MRM London and Momentum London. In addition, the AllofUs name will remain intact and the founders–design director Nick Cristea, director of R&D Orlando Mathias, AD Simon “Sanky” Sankarayya and business director Phil Gerrard–will partner with McCann NY/London CCO Linus Karlsson and McCann Erickson’s European chief innovation officer Matias Palm-Jensen.

RAPP Alum Whalen Heads to McCann NY

After 12 years spent at various incarnations of RAPP, Rich Whalen has headed to McCann’s New York office to take on the job of SVP, director of project leadership, which, yes, sounds like and indeed is a newly created post. His responsibility, in McCann’s words, is to “help ensure the agency’s successful refocus to a more collaborative and agile approach to client businesses.” Sounds like a plan.

During his decade-plus stay at his former employer, Whalen held various titles including VP, digital marketing at Rapp Collins, VP, digital marketing strategy at Rapp Collins Worldwide and finally, SVP, head of delivery at RAPP.

In other McCann NY news, the agency’s been named global AOR for the IKEA catalogue, marking the first time the Swedish brand has handed out a global AOR assignment (all of  its other agency relationships are local but are not affected by this). McCann NY will work closely with IKEA’s in-house, Almhult, Sweden-based communications team, ICOM.  With this new partnership, McCann NY/London creative boss Linus Karlsson gets to reconnect with an old client. In a statement, he says, “This is a dream opportunity because it exists on the cutting-edge media, arts and commerce for a company I know and grew up with. Ultimately, it about creating a more exciting and useful IKEA experience for the many people, and letting the story of IKEA come alive in new ways in the catalogue.”

Finally, to answer a tipster’s question, we’ve been told that there has been no winner announced for McCann’s push-pin story contest as of yet. Don’t worry, fella, we’ll let you know.

McCann Slideshow Update: How About a Push-Pin Story Contest?

Well, looks like McCann NY is sticking to the online slideshow approach that CCO Linus Karlsson first introduced us to back in May (hell, they’ve even stretched it from the initial 30 day idea to 100 years). Today’s entry consists of a brainstorming session that the McCann staffers apparently had this morning involving push-pins. Yes, push-pins, and now the folks there want a story from you based on their favorite one of them all (above). Don’t ask, but here’s the copy:

You choose the format: a short story (743 words or less), a short film (2 minutes 4 seconds or less),
a series of photos (no more than 11), an mp3 (3 minutes and 39 seconds max), or some other form of media (no limits). We’ll post the winning story here and send its creator this push-pin in the mail within 7 business days. Guaranteed. Oh, and we’ll also give the winner a 3-month creative internship. Please send stories to hkmccann@mccann.com.

Um, good luck?

Natalie Lam Takes ECD Post at McCann NY

Two weeks after he enticed former DDB Stockholm partner Andreas Dahlqvist to join up with McCann NY, Linus Karlsson has nabbed another international creative to fill an ECD role in the latter agency’s Big Apple office, namely Natalie Lam. Lam arrives from OgilvyOne, where she served as regional CD, Asia and ECD of the agency’s Shanghai office since 2008 (apparently Lam was also the first female and youngest regional creative director for OgilvyOne Asia).

The Hong Kong native, though, is no stranger to NYC, having worked from 2003-2008 at R/GA, where she was a creative director on the global and U.S. Nike+, NikeiD and Nike running accounts. Karlsson, who as you know is the CCO of McCann NY/London, raves about his newest hire, saying, “Natalie is one of the most inspiring and accomplished creative leaders in the world. Her work is always beautiful, smart and innovative, and she has a unique global perspective and leads with grace.”

In her new post, Lam, who’s earned Grand Prix and Titanium Lions, a D&AD Black Pencil, a One Show Best of Show, etc. during her career (take a guess for what), will across McCann NY accounts and will try to help boost McCann’s digital capabilities.

 

DDB’s Dahlqvist Leaves for New Post at McCann NY

McCann NY/London creative boss Linus Karlsson has lured a fellow Swede over to his agency as Andreas Dahlqvist is leaving Stockholm for New York and joining up with McCann to take on the newly created post of vice chairman, executive creative director. Dahlqvist has spent the past seven years as ECD/managing partner at DDB Stockholm and led the agency on campaigns for McDonald’s as well as VW’s “Fun Theory” and the Swedish Armed Forces online recruitment test efforts.

Before Dahlqvist officially took on his ECD/partner post at DDB Stockholm, he served as creative director for four years at its predecessor agency, Paradiset. The new vice chairman, who started his ad career as an art director back in Sweden, waxes a bit dramatic about his move to McCann, saying, “We are on the cusp of a creative renaissance. Formulas are dying and a fundamental transformation is coming. As I thought about the next stage of my career, I realized that when McCann shifts, the entire industry shifts. The agency’s scale and DNA offer the opportunity to help set new creative benchmarks and standards, which is very exciting.”

McCann Adds Adweek Alum, But Loses Two Creatives

What the hell is a “chief brand editor” exactly? Well, apparently McCann’s New York/London creative chief Linus Karlsson knows as he’s brought on former Adweek creative editor Eleftheria Parpis (left) to fill that newly created position, which calls for someone to create journalism-based content that showcases the “creativity, innovation, and market leadership of the agency and inspires dialogue and fosters community throughout the agency’s creative network.” Right on.

But on the flipside, McCann Erickson New York has lost two creatives as the agency’s confirmed that Ahmer Kalam and Rachel Howald have left the agency. We’ve been told it was “amicable,” that they were “terrific” and that McCann “wishes them the best.” The pair, who had their own operation called Howald & Kalam prior to joining McCann, had been with the IPG unit for two-and-a-half years, give or take. Our spies tell us that they’ve both signed on as ECDs at McGarryBowen NY (but those familiar with the matter tell us that they’re not working on Verizon).

 

 

McCann Opts for Slideshow Approach with New Sites

 

We received an email from McCann NY/London’s creative boss Linus Karlsson at the end of day yesterday (anyone else get it?) saying that today is “Day 1″ at both of the agency’s aforementioned offices. No, it’s not some post-apocalyptic reference, but rather an introduction to the new McCann NY and London websites, which are now presented in “30-Day Slideshow” form instead of the usual agency web interface.

Karlsson explains:

“It’s a simple, daily slideshow where we’ll share things you maybe didn’t know about McCann. Things we’ve done, things we’re doing, and things to come.  Every day will be interesting, different, and sometimes spectacular and wonderful.  The 30-day slideshow is a McCann New York-McCann London adventure.

Additionally, you’ll get a glimpse of the new McCann identity and tone (make sure you hover over the new logo with your cursor).

Enjoy.  And let me know what you think.

Linus”

We know you’ll be waiting with breathless anticipation each and every day for the next slide, which you can check out here and here.

Scarpelli to Chair Cannes Titanium & Integrated Jury

The Cannes Lion announces keep rolling out and this time, it concerns the Titanium and Integrated jury, which will be chaired by DDB Worldwide chairman/CCO Bob Scarpelli, aka the man of many thoughts. Scarpelli, who previously served as president of both the Cannes Lion Press and Film juries in 2007, will be joined by nine others on Titanium/Integrated at this year’s advertising bacchanal including Iain Tait and Linus Karlsson (the new McCann NY/London chairman/CCO who we hear is currently on an international introduction tour).

In addition to the aforementioned categories, Scarpelli & Co. will also be awarding the Grand Prix for Good, which goes to the best entry selected from all the Gold Lion winners in the charities and public services categories, but was ineligible to win their category Grand Prix. Last year, AMV BBDO picked up the first-ever Good prize. See full Titanium & Integrated jury list below:

Bob Scarpelli, Chairman & Chief Creative Officer, DDB Worldwide – Jury President
Jamie Barrett, Partner & Creative Director, Goodby, Silverstein & Partners
Richard Beaven, Worldwide CEO, Initiative
Pablo Del Campo, Chief Executive Officer, Del Campo Nazca Saatchi & Saatchi
Armin Jochum, Chief Creative Officer, Jung von Matt
Linus Karlsson, Chairman & Chief Creative Officer, McCann New York and London
Paul Lavoie, Chairman, TAXI
Fernanda Romano, Global Creative Director, Digital & Experiential, Euro RSCG
Nik Studzinski, Executive Creative Director, Droga5
Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy

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