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Posts Tagged ‘Linus Karlsson’

J. Lo Has the Music in Her, Kohl’s Clothing on Her

In Jennifer Lopez‘s first commercial appearance since that whole FIAT fiasco and director Darren Aronofsky‘s first ad since graphically depicting the horror of meth addiction, the two Hollywood stars are joining forces in a lighthearted TV spot for Kohl’s department stores.

In this spot from McCann NY, Aronofsky seems to be finally giving a gift to those who assumed his film Black Swan would be about dance and not Natalie Portman going hilariously insane. The “Classic: Remixed” title is both referring to J. Lo’s clothing line’s twist on spring fashion staples as well as her own twist the Kiki Dee Band’s 1974 single, “I Got the Music in Me.” Add to that a supporting cast of male back up dancers, and you have what may be a look inside Aronofsky’s strong desire to direct a sequel to Save the Last Dance. Credits after the jump.

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According to Verizon, the Eyes Don’t Lie

The above web film from McCann NY (which is slightly different than the TV spot that’s been airing) is for Verizon’s FiOS network, advertised as “America’s fastest Internet” with “speeds higher than advertised,” which doesn’t make a whole lot of sense, but we’ll roll with it.

In “Vision,” McCann employs good comedic timing and simplicity, the latter of which being an element we don’t see much in marketing for the latest, fastest technology products. For comparison, look at it next to TV spots for Verizon competitor, AT&T. AT&T’s been pushing their 4G mobile broadband service in TV spots for about a year now, and each spot depicts someone’s lagging Internet speed preventing them from sharing in their peers’ revelry on a similar time frame. The slice-o-life spots portray scenarios that could potentially happen to someone, but only in an extreme circumstance.

With “Vision,” on the other hand, the viewer doesn’t realize it’s a slice-o-life ad until the punchline, which in this case depicts an event that is an actual regular occurrence for most Internet users. And, it’s here that Verizon’s insight bests AT&T. The most frustrating problem with slow Internet is not the “fear of missing out” due to a slight network delay, it’s being forced to play the waiting game. Credits after the jump.

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Summy Takes Prez Post at McCann North America

Digital marketing vet Hank Summy is taking over the reins at McCann Erickson North America as the SapientNitro alum will assume the role of NA president come November. Summy most recently served as managing director of Sapient’s NY-based Eastern region and was part of the agency’s overall leadership team. Now at McCann, he will work alongside CCO Linus Karlsson and be responsible for McCann agencies throughout the U.S. and Canada.

In addition, Pat Lafferty has been bumped up to COO of McCann Erickson North America just a year after joining the agency as MD of global brands. Summy and Lafferty’s boss, McCann Worldgroup CEO/chairman Nick Brien, says in a statement, “[Hank]has successfully built technology-marketing businesses that have all achieved double digital growth and deep levels of client satisfaction. Pat is the ideal partner for him, having proven himself to be a highly effective leader across many of our most complex global accounts.”

DiLorenzo’s Move to McCann is Now Official

Two weeks after we first reported that Brian DiLorenzo was leaving his EVP, director of integrated production post at BBDO and possibly heading to McCann, the latter agency has made it official that the exec is indeed joining its New York office as chief production officer. As a result, DiLorenzo, who will officially assume his post on October 17, is re-teaming with McCann New York/London chairman/CCO Linus Karlsson, who says in a statement, “On a personal note, this is a reunion for us and the result of a 10-year conversation and dream of working together again.”  The pair worked together at Fallon in the late ’90s on accounts including Lee Jeans and Brawny.

While at Fallon, in fact, DiLorenzo also served as EP on the Titanium-winning “The Hire” online film series for BMW. During his five years at BBDO, meanwhile, he helped develop the HBO “Voyeur” and “Imagine” campaigns and worked on other accounts including AT&T, FedEx and Starbucks.

McCann NY: Layoffs

One day you’re up, the next day you’re down, we suppose. After getting pounded with tips since 11am today, we’ve received confirmation that there were cuts made at McCann New York, which has resulted in a reduction of four percent of the workforce. We’ve been told by sources familiar with the matter that the creative department was hit hardest by the layoffs, so perhaps our tipsters’ comments about CCO Linus Karlsson “cleaning house” might be validated. Here’s an official statement from the agency:

“As part of McCann’s reinvention, the agency has had to make some very difficult decisions.  One result is that some employees will not make the transition with us.  Protecting both individuals and the health of the company is a difficult balance.  The decisions made were hard.  But they were based on a clear strategy for the agency.”

 

McCann Acquires AllofUs

Hey, why not throw in a little across-the-pond news this morning. McCann Worldgroup has bought up  London-based interactive design shop AllofUs, which was founded in 2003 and has worked for clients and organizations ranging from the BBC and Tate Britain to Nokia and Microsoft.

McCann’s CEO Nick Brien says that for now, AllofUs will work most closely with the Worldgroup UK offices, McCann London, MRM London and Momentum London. In addition, the AllofUs name will remain intact and the founders–design director Nick Cristea, director of R&D Orlando Mathias, AD Simon “Sanky” Sankarayya and business director Phil Gerrard–will partner with McCann NY/London CCO Linus Karlsson and McCann Erickson’s European chief innovation officer Matias Palm-Jensen.

RAPP Alum Whalen Heads to McCann NY

After 12 years spent at various incarnations of RAPP, Rich Whalen has headed to McCann’s New York office to take on the job of SVP, director of project leadership, which, yes, sounds like and indeed is a newly created post. His responsibility, in McCann’s words, is to “help ensure the agency’s successful refocus to a more collaborative and agile approach to client businesses.” Sounds like a plan.

During his decade-plus stay at his former employer, Whalen held various titles including VP, digital marketing at Rapp Collins, VP, digital marketing strategy at Rapp Collins Worldwide and finally, SVP, head of delivery at RAPP.

In other McCann NY news, the agency’s been named global AOR for the IKEA catalogue, marking the first time the Swedish brand has handed out a global AOR assignment (all of  its other agency relationships are local but are not affected by this). McCann NY will work closely with IKEA’s in-house, Almhult, Sweden-based communications team, ICOM.  With this new partnership, McCann NY/London creative boss Linus Karlsson gets to reconnect with an old client. In a statement, he says, “This is a dream opportunity because it exists on the cutting-edge media, arts and commerce for a company I know and grew up with. Ultimately, it about creating a more exciting and useful IKEA experience for the many people, and letting the story of IKEA come alive in new ways in the catalogue.”

Finally, to answer a tipster’s question, we’ve been told that there has been no winner announced for McCann’s push-pin story contest as of yet. Don’t worry, fella, we’ll let you know.

McCann Slideshow Update: How About a Push-Pin Story Contest?

Well, looks like McCann NY is sticking to the online slideshow approach that CCO Linus Karlsson first introduced us to back in May (hell, they’ve even stretched it from the initial 30 day idea to 100 years). Today’s entry consists of a brainstorming session that the McCann staffers apparently had this morning involving push-pins. Yes, push-pins, and now the folks there want a story from you based on their favorite one of them all (above). Don’t ask, but here’s the copy:

You choose the format: a short story (743 words or less), a short film (2 minutes 4 seconds or less),
a series of photos (no more than 11), an mp3 (3 minutes and 39 seconds max), or some other form of media (no limits). We’ll post the winning story here and send its creator this push-pin in the mail within 7 business days. Guaranteed. Oh, and we’ll also give the winner a 3-month creative internship. Please send stories to hkmccann@mccann.com.

Um, good luck?

Natalie Lam Takes ECD Post at McCann NY

Two weeks after he enticed former DDB Stockholm partner Andreas Dahlqvist to join up with McCann NY, Linus Karlsson has nabbed another international creative to fill an ECD role in the latter agency’s Big Apple office, namely Natalie Lam. Lam arrives from OgilvyOne, where she served as regional CD, Asia and ECD of the agency’s Shanghai office since 2008 (apparently Lam was also the first female and youngest regional creative director for OgilvyOne Asia).

The Hong Kong native, though, is no stranger to NYC, having worked from 2003-2008 at R/GA, where she was a creative director on the global and U.S. Nike+, NikeiD and Nike running accounts. Karlsson, who as you know is the CCO of McCann NY/London, raves about his newest hire, saying, “Natalie is one of the most inspiring and accomplished creative leaders in the world. Her work is always beautiful, smart and innovative, and she has a unique global perspective and leads with grace.”

In her new post, Lam, who’s earned Grand Prix and Titanium Lions, a D&AD Black Pencil, a One Show Best of Show, etc. during her career (take a guess for what), will across McCann NY accounts and will try to help boost McCann’s digital capabilities.

 

DDB’s Dahlqvist Leaves for New Post at McCann NY

McCann NY/London creative boss Linus Karlsson has lured a fellow Swede over to his agency as Andreas Dahlqvist is leaving Stockholm for New York and joining up with McCann to take on the newly created post of vice chairman, executive creative director. Dahlqvist has spent the past seven years as ECD/managing partner at DDB Stockholm and led the agency on campaigns for McDonald’s as well as VW’s “Fun Theory” and the Swedish Armed Forces online recruitment test efforts.

Before Dahlqvist officially took on his ECD/partner post at DDB Stockholm, he served as creative director for four years at its predecessor agency, Paradiset. The new vice chairman, who started his ad career as an art director back in Sweden, waxes a bit dramatic about his move to McCann, saying, “We are on the cusp of a creative renaissance. Formulas are dying and a fundamental transformation is coming. As I thought about the next stage of my career, I realized that when McCann shifts, the entire industry shifts. The agency’s scale and DNA offer the opportunity to help set new creative benchmarks and standards, which is very exciting.”

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