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Posts Tagged ‘Logan Roos’

GE Finds ‘World Firsts’ at the Ends of the Earth

BBDO New York‘s latest series for General Electric (almost) travels to the globe’s most  remote corners to remind viewers that the company isn’t just responsible for creating trivection ovens and six-second video loops.

With “World Firsts”, the agency uses three disparate stories of isolated communities to illustrate GE’s ability to bring the benefits of the digital world to those living on its margins.

The first spot in the series of three concerns the challenges of delivering medical technologies to one of Japan’s most remote inhabited islands:

After the jump, the second spot plays on the same outsider themes (while lightly referencing World Cup fever) in relaying the tale of a young boy’s first big trip and his love of all things football.

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Dick’s Sporting Goods, Anomaly Appeal to Our Softer Side with ‘Run For’ Series

If you know a runner or are one yourself, you know that plodding on a path day after day requires a reason. Some take the pain to lose weight, while others are addicted to the runner’s high. Running can be the foundation of a community or the motivation for recovery. In Dick’s Sporting Goods’ latest campaign created by Greenpoint Pictures and Anomaly NY, 13 runners share their personal stories. Starting on March 7th, one video has been released every week. Beneath each story, viewers can click to buy gear or share their own story via the #RunFor Facebook campaign.

For an organization that seems like your bludgeoning American sports store next door, Dick’s appeals to a wider audience with this series of sensitive portraits. We’re all athletes to some degree, and running is an activity we have in common, whether we hobbled along in middle school gym or undertook a couple marathons. In Week 12’s video, cancer survivor Meggan Janota says what should be the sub-tagline of this campaign: “You run by yourself, but you’re not alone.” By capturing this community, Dick’s Sporting Goods inspires and drives.

Credits after the jump

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