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Posts Tagged ‘Lourri Hammack’

Saatchi & Saatchi NY Introduces Grumpy Cat to Buzz


Saatchi & Saatchi New York introduces Internet phenomenon Grumpy Cat to Honey Nut Cheerios in a new 30-second broadcast spot for the brand designed to appeal to younger audiences.

For the spot, entitled simply “Buzz Meets Grumpy Cat,” Saatchi & Saatchi teamed up with California-based production company Backyard and director Rob Pritts. If you count yourself among Grumpy Cat’s legions of fans, you’ll probably just be happy to see him make an appearance here. Otherwise, there’s not a lot going on beyond “Oh, you’re that Grumpy Cat,” as Buzz tries to make the feline crack a smile. His strategy consists entirely of talking about how much people like Honey Nut Cheerios.

Established brand + established meme = eyeballs.

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LAIKA To Focus on Features as Ad Team Forms New Studio

Laika

LAIKA, the animation studio behind Coraline and ParaNorman, has doubled as a go-to source for animated spots in recent years, helping agencies like McCann and W+K create campaigns for various clients.

This week, however, the studio spun off its ad division–which has been operating under the name LAIKA/House for some time–in order to focus exclusively on producing feature films. The new production house will continue operating under the LAIKA/House name this summer during a transitional period as the studio focuses on completing and promoting its third movie, The Boxtrolls (which will premiere in September).

President Lourri Hammack, creative director Kirk Kelley and operations director Al Cubillas will lead the new studio, set to focus on “short to mid-form animated content for advertising and broadcast markets.”

LAIKA President/CEO Travis Knight writes:

“…it’s become clear that we need to devote all of our artistry, innovation, and resources towards our feature films in order to craft the distinctive and evocative stories for which LAIKA has become known. We wish Lourri, Kirk and Al tremendous success as they carry on that tradition of excellence in their new venture.”

For a refresher, here’s the LAIKA/House show reel.

McCann NY, LAIKA Craft Dioramas for Jose Cuervo

McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and make the dioramas of your grade school past look pretty crappy by comparison. Called “History in a Bottle,” the campaign also includes an augmented reality app, which can be downloaded at CuervoHistoryApp.com. The app allows users to  “hover over a bottle of Tradicional (Silver or Reposado) and bring the campaign to life.” It’s no surprise that the dioramas look so good. McCann commissioned LAIKA/house, the animation studio behind the stellar films Coraline and ParaNorman to handcraft each of the five distinctive dioramas, as well as the other imagery of the campaign. Stick around for credits after the jump. Read more

Wes Anderson Brings His ‘World’ to Sony

…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.

Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.

The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.

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