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Posts Tagged ‘Manny Pacquiao’

Jagermeister Celebrates the Bro-Code with ‘Brother in Your Corner’

Let me begin by stating the obvious: If you find yourself downing more than 3 Jager-bombs in one sitting, odds are your bro doesn’t have your back. Your bro is not a good bro, and you should consider bro-ing out with a new bro who won’t let such a terrible thing happen to you. Sorry, bro.

Now that’s out of the way, let’s take a look at the latest campaign for Jagermeister and LA-based indie shop Mistress titled “A Brother in Your Corner.” The concept of celebrating male companionship in alcohol ads is nothing new, especially in the beer category where things like “Man Law” are done time and time again. Instead of playing the concept for comedic effect, however, Jagermeister has decided to showcase legendary boxing trainer Freddie Roach, whose long resume includes times spent in the corner of boxing champs like Oscar de la Hoya, Manny Pacquiao, and Julio Caesar Chavez. As the video illustrates, Roach has gained a reputation within the boxing community for taking extra special care of his fighters, both within the ring and outside of it. This devotion to his athletes, Roach says, was instilled in him by his own trainer, Eddie Futch, who himself gained fame for training legends like Joe Fraizer, Ken Norton, and Larry Holmes.

The campaign’s tone and focus seems targeted to an older, likely middle-aged bro, one who has actually heard of these fighters and knows anything about professional boxing as none of the fighters associated with Roach our Futch are named in the spot. Also, it’s hard to find many people under that age of 30 who know much about boxing, as MMA continues its climb upwards as boxing fades into irrelevance. The campaign also features a digital extension in which those young males who prove they live by the “Jager Code” compete for a chance to win a trip to Las Vegas for a private training session with Roach as well as tickets to an upcoming boxing match. For more info visit the Jager Code website and Jagermeister’s Facebook page. Credits after the jump.
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Pacquiao, Scorsese, Badu Unleash ‘Wild Rabbits’ for Hennessy

Nearly a year to the day since picking up Hennessy’s creative duties, Droga5 is unleashing a new star-studded campaign for the “very special” cognac featuring boxing phenom Manny Pacquiao, legendary film director Martin Scorsese, and the “First Lady of Neo-Soul,” Erykah Badu.

In case you didn’t know, “cognac” isn’t just a type brandy best suited for imbibing whilst on the set of a Busta Rhymes music video. In fact, Cognac is also town in France where the  beverage originates. According to the campaign’s site, “What’s Your Wild Rabbit?,” the region of western France near Cognac (where Hennessy is made) is a haven for elusive wild rabbits, around which a rich mythology has grown. According to legend, the wild rabbit is supposedly the force responsible for driving people from one success to another. This explains why, in the above spot, Pacquiao refers to “fighting the fight that really matters” as his own wild rabbit. That, or he’s hammered on Hennessy and apple juice shooters and is totally delirious.

The campaign’s site also features a collection of videos that goes behind-the-scenes of Pacquiao’s, Scorsese’s, and Badu’s “Wild Rabbit” spots. See those, as well as each celeb’s drink menu, by visiting the site here. See Erykah Badu unleash her famous hair after the jump.

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W+K Brings ‘Boom’ Along with Bling to Nike

Just in time for the beginning of the NFL season, Nike’s new ‘Boom’ campaign from Wieden+Kennedy Portland celebrates the best of sports, namely the big hits and big plays we’ve come to love and expect from our heroic athletes.

So, where does former corrections officer and legally troubled rapper Rick Ross fit into the picture? Consider, if you will, “boom” replacing “snap” at the forefront of the American exclamatory lexicon. In other words, where a professional football player might say “boom” after delivering a cranium crushing blow to the opposing team’s quarterback, Rick Ross might say “boom” after dropping about $1 million for extravagant jewelry designed to resemble his face. The average layperson, other the other hand, might say “boom” after tossing a piece of trash into a garbage can 12 feet away, after catching the bus right before it speeds off or after learning they are in fact not the father of the baby in question. Really, “boom” can apply to any situation.

Other ads in the “Boom” television campaign feature promising NFL rookies Tim Tebow and Ndamukong Suh cheering on boxer Manny Pacquiao while at the tailor (after the jump), a high school drumline getting down, a high school football player impressing Alabama head coach Nick Saban, and former professional football/baseball player Bo Jackson heckling a guy at batting practice. Is “boom” Nike’s next big thing? Will pop culture love it as much as Nike hopes it does?

More:Nike, RZA & Extreme Sports

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