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Posts Tagged ‘Marc Blumberg’

MEPlusYOU Prez Turns Focus to Shoe Company

To expand on what tipsters were telling us yesterday, yes, Marc Blumberg, currently president at MEPlusYOU–aka the agency formerly known as imc2–is turning his attention to his consumer shoe brand that he launched with his wife, Sharon. So, what does this mean exactly? Well, the folks at the agency echo what we’ve been hearing on the Spy line, mainly that the 16-year vet will be transitioning into a “key advisor” role at the agency so he can split time between his shoe venture and MEPlusYOU. In turn, Blumberg will be transitioning some of his agency responsibilities to current MEPlusYOU CEO, Doug Levy.

We’re still trying to get the actual name of the shoe company launched by Blumberg, which we’ve been told is “built on the principles of relationship era marketing and conscious capitalism.” Take that as you will. Along with Blumberg’s transition, MEPlusYou says that it’s made a key addition to its leadership team, which will be revealed in the next week or so. Update: Blumberg’s shoe company is called Chooze Shoes.

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imc2 Transforms into MEplusYOU

While we await some news regarding what tipsters allege is a “monster size digital win” for imc2, the Dallas/New York-based agency has something else major to report in the meantime, mainly that it’s re-branded as MEplusYOU. Sure, it could just as easily be the name of some buzzworthy indie band playing the third stage at the Coachella or Pitchfork fests, but MeplusYou is actually “…a reflection of a decade-long evolution in which we’ve established a reputation for our ability to authentically connect brands with people to build trust and transactions” according to a statement from agency president Marc Blumberg.

Despite losing its piece of the Radio Shack biz to Grey (the social media portion, to be exact) the 17-year-old agency now known as MEplusYou still continues working with the likes of Louisville Slugger, Pizza Hut, Omni Hotels & Resorts and Enterprise among other counts. We’ve been told that staff count will remain intact.