-Venice, CA-based prodco Backyard has welcomed GO Film alum Emily Malito as head of production. link

-Publicis Healthcare Communications Group (or PHCG if you’re nasty) has launched a new unit called Publicis Health Media. link

-A month after being named Lenovo’s social media AOR, We Are Social has launched a global Facebook campaign for another new client, U.K. brand Hunter Boots. link

-Not only is the 4A’s calling for submissions for its 2013 O’Toole Awards, but the organization is letting media agencies enter for the first time. link

-Connecticut-based brand strategy and design consultancy Product Ventures has appointed former Dragon Rouge chief creative officer Marcus Hewitt as CCO.

-You’ve probably seen this spot a hundred times by now, but here’s 72andSunny’s latest for Samsung Galaxy Note II, which tells us that fibbing in the office will work against you (above).

-Mondelez has consolidated its U.K. digital agency roster into three agencies including Elvis, Syzygy and Rehab. link