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Posts Tagged ‘Mariano Rivera’

W+K NY, Metallica Rock out ‘This is SportsCenter’


W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica.

The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than satisfactory results, as well as other things to do around the office. Hosts Jay Harris, Scott Van Pelt and Stuart Scott also appear in the spot, which debuts today in anticipation of tonight’s Gillette Home Run Derby. The spot neglects to mention that Metallica still provide entrance/walk-up music for players including Rays reliever Grant Balfour, Phillies closer Jonathan Papelbon and White Sox first baseman Paul Konerko, but then that would kind of ruin the premise. Stick around for credits after the jump. Read more

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Monday Odds and Ends

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-Director John X. Carey, who’s picked up a Titanium Grand Prix for his work on Dove’s “Real Beauty Sketches” among other accolades during his career, has signed to the roster of bi-coastal prodco, Tool. link

-Jennifer Giannettoni, aka “JP,” has left her gig as senior broadcast producer at Garage Team Mazda after less than a year to assume the same role at David&Goliath.

-Minus a review, Scranton-based Noble Biomaterials has selected  Northport, NY agency Mamus as its AOR. Mamus will be tasked with repositioning Noble’s X-Static brand.

-Oscar-nominated director/cinematographer Ellen Kuras is joining the roster of newly formed L.A.-based production company, The Corner Shop.

-Can Marissa Mayer‘s cachet with Madison Ave bring in actual ad dollars to Yahoo? link

-Charlie Fiordalis, most recently executive director of client services at Organic New York, has joined Water Cooler Group division Media Storm as managing director of digital and will work across accounts including FOX, FX and Food Network.

-McCann Worldgroup won big at yet another awards show, this time the Central/Eastern European-focused Golden Drums. link

-D.C.-based agency Tier10 takes a look back at the life and career of Mariano Rivera via an infographic. link

Monday Morning Stir

-Cheil U.K. has appointed Jon Buckley, ex-digital director at Mesh Marketing, as its first head of social.

-In honor of the retirement of the sandman himself, Mariano Rivera, here’s his latest commercial for Acura. The VO, by the way, is provided by Bobby Baccala, aka Sopranos  alum, Steve Schirripa.

-One Show Interactive has extended its Q2 deadline to Oct. 14. link

-Kate Robertson has been appointed as global co-president of Havas Worldwide, sharing the seat with Andrew Benett. link

-McCann talks affluence in its latest Truth Central study. link

 

ESPN, ESPN Deportes Celebrate the 25th Anniversary of Hispanic Heritage Month with ‘One Nación’

ESPN and ESPN Deportes will kick off Hispanic Heritage Month — which is not actually a calendar month, but a month-long period from September 15 through October 15 — with a 60-minute primetime special celebrating the most renowned Hispanic athletes airing on both networks Monday, September 17 at 8 p.m.

The top 10 countdown is sponsored by Jack Daniel’s and Gillette and will include such legends as Roberto Clemente, Lionel Messi, Oscar de la Hoya, and the soon-to-be-retired Mariano Rivera. Athletes were ranked from an initial list of 50 athletes by a panel of journalists, entertainers, athletes and Hispanic community leaders. One Nación was produced in front of a live live audience in Los Angeles. The bilingual show will be hosted by ESPN Deportes’ Adriana Monsalve and SportsCenter anchor Max Bretos and features special guests unveiling the countdown.

In the social sphere, Gillette is sponsoring a live Twitter fan vote encouraging fans to choose between the number one and number two athletes while discussing the countdown, while Jack Daniel’s will sponsor a recap of the top ten during the show as the top athletes are revealed. Both brands will also be integrated through different live events and programs scheduled for the rest of Hispanic Heritage Month, including vignettes featuring Hispanic athletes such as Carmelo Anthony, Sergio Romo, Victor Cruz, and Omar Gonzalez.

Monday Morning Stir

-Momentum Shopper, which is the shopper marketing network operating within the McCann Worldgroup network, opened up shop in Argentina. The Buenos Aires location will be led by managing director/Coca-Cola alum, Victoria Casano.

-Speaking of new office launches, London-based prodco, Gorgeous, has opened up its doors in L.A. Anna Hashmi is serving as executive producer of the new office, which has also welcomed director Ellen Kuras to its roster.

-Writer/CD Duncan Bird of The Cloudbreak Group and director/DP Stefan Haverkamp welcome back Mariano Rivera in a new spot promoting the pitcher’s Signature Limited Edition New York Yankees cologne (above).

-Alex Bogusky and Rob Schuham‘s SodaStream ad has hit a roadbloack in the UK. link

-Director Nickolas Duarte has signed with New York-based prodco, Rated Content, for US and Latin America commercial representation.

Wednesday Morning Stir

-Bi-coastal creative production studio Stardust announced that Dexton Deboree, current managing director and alum of Psyop, joined forces with FUEL founder Seth Epstein to buy Stardust Studios.

-Our bud Rich Siegel laments the loss of the Christmas bonus. link

-Yankees reliever Mariano Rivera comes off his ACL tear to promote, yes, a Yankees fragrance. The clip above comes to us courtesy of Duncan Bird, CD of The Cloudbreak Group and director Stefan Haverkamp.

-Wanna see some 2012 Advertising Hall of Achievement pics? link

-Is it that time already? Dubai Lynx 2013 delegate registration is now open. link

-Oh, apparently Facebook is using your digits to sell ads. link