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Posts Tagged ‘Mark Beeching’

Beeching, Digitas Part Ways

We first started hearing murmurs about this towards the end of last year, but they proved to be unfounded at the time. Well, fast-forward a few months and the script has flipped as we’ve received confirmation that Digitas and longtime creative exec Mark Beeching have indeed parted ways. Here’s a brief statement from an agency spokesperson: “After a decade of service to Digitas, Mark Beeching will set course on an exciting new professional path, outside of the agency, and Publicis Groupe. We thank Mark for his signature disruptive thinking and creative leadership and wish him the very best.”

During his decade-long stint at Digitas, Beeching, who worked out of New York, moved up the ranks from global ECD to his most recent position as worldwide chief creative/strategy officer at the agency, overseeing work for clients including AmEx and AOL in the process. No word yet, though, if Digitas has immediate plans to replace him. We’ll keep you posted.

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Publicis Acquires, Merges Kitcatt Nohr with Digitas in UK

Publicis Groupe has purchased U.K. integrated creative agency Kitcatt Nohr, merged it with Digitas UK and in turn, created a new entity called, you guessed it, Kitcatt Nohr Digitas. The new operation, which will become part of VivaKi and be headquartered in London, will be led by CEO Marc Nohr and CCO Paul Kitcatt, who will both report to Stephan Beringer, president, Digitas International. Current Digitas London ECD Sav Angelou, meanwhile, has been promoted to an international role and will report to agency CCO, Mark Beeching.

As a standalone operation, Kitcatt Nohr, founded in January 2002, counted clients including Delta, Lexus, Samsung and Body Shop. Now, with the acquisition, the new operation will combine the shop’s integrated model and “one-to-one marketing”  approach with Digitas’ global presence and CRM know-how among other things.  In a statement, president Beringer says, “This move enables us to offer clients a deeper and wider service on a global basis.  It’s a win win for all.”