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Posts Tagged ‘Mark Hunter’

Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

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Deutsch LA Tells Us What Agency Folks Really Think About Advertising

We guess it’s a Deutsch-heavy kind of day, for better or worse. This time, it’s the LA office chiming in with a series of videos that have been created to help promote the agency’s Cannes panel next Monday called “Ending the Agency Talent Rotisserie.” According to Deutsch, each year, a third of the agency workforce will move on to new jobs, which is an issue that execs from the LA office will address at Cannes while also unveiling a new retention study they created with the 4A’s.

These videos, meanwhile, address the frustrations felt by different types of agency folks feel that would cause them to leave. Why do we feel this effort is like one of those agency/industry-related Tumblr sites we’ve covered brought to life? And sure, you can say some of the fun is sucked out due to the constant censoring, but that’s part of the “joke” and what the Deutsch LA folks had in mind all along. Besides, they won’t waste too much of your time. Peep two more clips and credits after the jump.

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With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over

From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the Bambino” only battered around the Red Sox for a paltry 86 years. The Northsiders haven’t won a World Series in 103.

Each spring, you hear the Cubs loyal say, usually jokingly, “What if this is the year? Can you imagine what would happen to this city?” Well, Deutsch LA and director Matt Aselton are making the impossible come to life in this new spot for PlayStation and “MLB12: The Show,” which was filmed with permission from the Cubs and the help of 155 extras in Chicago last month. The city erupts from Wrigley Field to the Loop, and, wow, the Wiener’s Circle is even more insane than usual. But, almost cruelly, the fantasy abruptly ends when we’re taken inside one emotional fan’s living room.

Sorry, Cubs fans. The curse is still on. But, with new president of baseball operations Theo Epstein and manager Dale Sveum, maybe, just maybe…NAW, who are we kidding? Credits after the jump.

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Dr. Pepper Celebrates Individuality with T-Shirt Uniforms

From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

As you’ll notice, “Always One of a Kind” is veering quite a bit away from the “controversial” nature of recent work for Dr. Pepper 10, which is, by the way, “not for women.” For the brand’s full calorie-d product, Deutsch is taking a more inclusive approach. See, Dr. Pepper classic isn’t just for women. It’s for proud cougars who wear their identity on t-shirts. It’s also apparently for control freaks, momma’s boys and canine wingmen, all of whom look quite dashing in red. And, in case you’re wondering, the “I’m a Pepper” shirt that shows up at the end is an homage to a 1970s TV campaign of the same name.

The obvious complaint is that the “one of a kind” individuals in the spot are all wearing the same t-shirt, an observation that skeptical millennials are sure to point out upon seeing the ad. Well, Dr. Pepper has them covered, because viewers can actually purchase customized “I’m a (declaration)” shirts from Dr. Pepper’s website. I wonder if “I’m a Coke loyalist” or “I’d like to teach the world to sing” will fly with the powers that be. Also, for you social media devotees, Dr. Pepper’s promoted #ImA hashtag is currently trending nationwide on Twitter. Credits, and an animated new spot from Deutsch (this time for Diet Dr. Pepper) follow after the jump.

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Speaking of CDs, Michael Bryce Joined Up with 72andSunny

While we’re on the topic, Deutsch LA veteran Michael Bryce, who had spent over 13 years at the agency, is now a 72andSunny creative director. Bryce’s last hurrah at Deutsch was helping lead creative on the PlayStation “Michael” work, which our own writer proclaimed was the “video game ad of the year.” During his long stay at Deutsch, where he spent the last four years as EVP/GCD, Bryce worked on campaigns for the likes of DirecTV and Cici’s Pizza. No word from the MDC agency on what accounts he’ll be working on at this point, but we’ll let you know (as if you needed more 72andSunny coverage).

Kevin Butler Takes a Moment to Salute a Real Hero

Playstation pitchman Kevin Butler tones down his snarky/silly schtick for a tick in order to honor Veteran’s Day in this latest “Hall of Play” inclusion from Deutsch LA.  Here, Butler honors a gamer (as well as all the men and women in service) who guys by the handle “TheBigIrish1138″ and happens to be stationed with the U.S. Army in Afghanistan. Yes, there is a sensitive side to the smarmy sap, who we presume will get back to his usual gamer-saluting antics shortly. Credits after the jump.

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Now It’s Kevin Butler’s Turn to Salute Gamers

Deutsch LA launched the next phase of its well-received “Michael” campaign for Playstation that now stars none other than the game console’s brash pitchman, Kevin Butler. After paying homage this week to people with handles like @nychus, @motherboop and @legiondragon, Butler now honors someone named DirktheDaring (above). For the next 15 days (through 11/24), we can expect daily salutes from Butler and if you head over to the Playstation Facebook page, you can get a personalized “To Michael” clip sent to you. Perhaps someone was inspired by a certain, award-winning W+K campaign? Who knows, but gaming geeks, this one’s for you. Credits after the jump.

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The ‘Love’ for Kettle Chips Demands an Operatic Performance

Do people really fancy Kettle potato chips this much? Apparently so, according to this new campaign for the Diamond Foods brand from Deutsch LA, which came up with the tagline, “Nobody Likes Them. They Love Them.” Sounds confident enough and here we have two spots both set to the dramatic, high-octave strains of opera, though taking place in the most mundane settings including a classroom (above) and in front of a vending machine at an office (below). The juxtaposition seems to work, though, for the subtle, chip-driven sparring that ensues. If you remember, Deutsch LA was named U.S. AOR for several Diamond Foods brands including Kettle and Emerald last December. See credits for this campaign after the jump.

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CP+B’s Matt Ian Heads to Deutsch LA

Deutsch LA is adding more creatives to its Volkswagen team as the agency’s announced that it’s hired Matt Ian as EVP/GCD. As a result, Ian is now teaming up with Michael Kadin, a fellow Art Center College of Design alum, to lead creative initiatives on the automaker’s account. Ian arrives from Crispin Porter + Bogusky, where he was a creative director on the Microsoft Windows business.

Prior to CP+B, Ian spent nine years at BBH New York, where he was involved in the creative that helped launched Axe in the U.S. while also serving as writer/director on other accounts including Johnnie Walker and Levi’s. During his career, he also held creative posts at TBWA\Chiat\Day and Ogilvy. Deutsch LA CCO Mark Hunter says of Ian in a statement, “From his outlandish yet brilliant work on Axe, to the deviant blue-blooded Smirnoff Raw Tea sipping homies, he is a real talent who moves the needle for brands. I’m very excited to have him join our team, work with Michael, and take the Volkswagen work to new heights.”

Ex-Modernista CDs to Reemerge at Deutsch LA

Creative directors Davi Sing Liu and Xavier Teo have found new gigs in the wake of Modernista’s recent closing as the pair is headed from Boston to LA to work at Deutsch. If you remember, Liu and Teo were part of the Modernista’s revamped executive team that was announced last September, though obviously that was a short-lived setup.

Anyhow, the creative duo will join Deutsch effective May 31 as integrated CDs, work across all business and report directly to Mark Hunter, CCO of the LA office, who says of the new hires, “I’ve had my eye on Davi and Xavier for some time now. They have a true love for the fine arts, and by combining their passion for design and art with technology, they have produced some truly innovative and engaging marketing efforts.”

While at the late Modernista, Teo (pictured) worked on Cadillac, Nickelodeon, (Red) and led development on last summer’s Dexter ARG. Liu meanwhile also worked on Nick and (Red) as well as Showtime. Both creatives spent several years in Asia prior to joining Modernista, with Teo working in Singapore for 12 years while Liu spent most of his time at W+K, developing campaigns for Nike Japan and China as well as projects for Google Japan and W+K Tokyo Lab.

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