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Posts Tagged ‘Mark Moll’

Mark Moll Returns, This Time with New Project Aimed at Aiding Freelancers

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It’s been over a year since we last heard from Mark Moll, the former R/GA ECD and SVP/creative director at Leo Burnett who’s been making the rounds on the freelance circuit for some time now. Well, now that he’s concocted “Take Your Non-Ad Person to Work Day” posters, Moll has returned with a project aimed at his fellow freelancers in the industry with an effort called “The Freelancer’s Opportunity-Based Day Rate Sliding Scale.” Concepts for a site for this Scale are being developed as we speak, but in the meantime, Moll explains his latest project to us, saying, “The life of a freelancer is pretty nice. Decent hours, no politics, no client meetings. Everything is good except the fact that you don’t produce a lot of shiny new work. It’s not for a lack of wanting, it’s just that most freelancers have to slog through the less than stellar projects. Enter The Freelancer’s Opportunity-Based Day Rate Sliding Scale. The better the assignment the better the price. The not so great the assignment, well, then it’ll go the other way.”

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Apologies for the size and making you squint (the image was damn huge) but according to Moll, the Scale is “not for everyone. It’s merely a friendly suggestion, sized in a poster for your favorite recruiter’s wall.” Other categories Moll has included in the Freelancers Sliding Scale are pharma, tech, deodorant and food & beverage. We’ll update once a site is actually launched, but Moll says it will be a simple destination where you can enter a client and based on the strength of the current work it will give you a opportunity/day rate number to consider. As for other projects, the industry vet is also contemplating not only a return to full-time work, but starting a competition called Old Guns, which would cater start competition called Old Guns. One made for people who have been in the business at least 15 years or are over 45. He adds, “Everything is targeted at the younger ones in our business, it’s time someone celebrated the ones [who have been in the business a while and encourage them to flex their creative muscle.” We’ll keep you posted as we hear back from the man.

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Mark Moll Dreams Up ‘Take Your Non-Ad Person to Work Day’

We had no idea, but today is in fact “Take Your Child to Work Day. So, what better time then to cover “Take Your Non-Ad Person to Work Day,” which was conceived by Mark Moll, who you might remember from his days as an ECD at R/GA or as an SVP/creative director at Leo Burnett. Anyhow, Moll’s back with a new passion project of sorts, one he’s been working on for the past few months, that aims to clarify to those outside of the industry just what it is that advertising creatives do. According to Moll, “Most people in our lives don’t understand what us advertising creative people do every day. They think they get it, but honestly they have no idea. Our jobs are not easy to understand. People understand what bankers, salespeople and even accountants do, but not creatives.”

Thus, we have the somewhat tongue-in-cheek but sincere “Take Your Non-Ad Person to Work Day,”  which Moll is trying to promote to agencies via a handful of posters that were art directed by Jason Busa. It’s great in theory but would it be the same in practice? Guess time will only tell. Check out a few larger images after the jump.

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Mark Moll Back on the Freelance Circuit

The “Cat Guy” known as Mark Moll (left) is once again freelancing. After spending less than a year as an SVP/creative director at Leo Burnett’s Chicago hub, Moll is moving on. He tells us, “After almost 10 months at Leo I have decided to leave to go freelance. Love Leo and the cool stuff we have done and are about to do for Sprint. It’s been great here and I think I want to stay in Chicago for now. I welcome all the new opportunities. I also recently won 4 Cannes Lions for One Copy Song and started a Stop Dogs from Dying in Hot Cars campaign on the streets of Chicago.”

The choice is yours, Windy City shops. During his career, Moll worked as an ECD at R/GA and an ACD at the likes of CP+B and Deutsch LA.

‘Team Sprint’ Debuts First Work, Starring Kevin Durant

Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine Kevin Durant, the mobile game “Doodle Jump” and highlighted Sprint’s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:

Agency: Team Sprint, Digitas & Leo Burnett

Chief Creative Officer: Susan Credle

Creative Director: Michael Boychuck, Kevin Drew Davis, Mark Moll

Executive Producer: Chris Rossiter

Producer: Bryan Litman

Account: Vanessa Mackey and Melissa Wolf

Production Company: Smuggler

Director: Randy Krallman

VFX/SPX: Mass Market

Editorial: Whitehouse Post

Editor: Matthew Wood

Director of Photography: Brian Newman

Mark Moll Returns…This Time at Leo Burnett

And so, the Mark Moll agency tour continues. After spending the last several weeks in freelance mode following his quick, three-and-a-half month stint as an ECD at R/GA, the “OK to Be a Cat Guy” guy is moving from New York to Chicago to assume the title of SVP/creative director at Leo Burnett. Moll’s official start date has yet to be determined, but we’ve been told that he will be working across Leo Chicago’s portfolio of accounts.

As we mentioned before, Moll’s agency career, which spans over 15 years, includes a copywriting gig at Arnold as well as ACD stints at both CP+B and Deutsch LA.

We Hear: Duffey Already Out at Saatchi Wellness?

Wow, it apparently didn’t take long at all for someone to break Mark Moll‘s record of arguably the shortest agency stint in recent memory as sources familiar with the matter tell us that Augusta Duffey has “resigned” from her GCD gig at Saatchi & Saatchi Wellness after just three-plus months. Duffey officially joined Wellness in mid-July with the goal being to focus on digital across all agency accounts including Plavix, Allegra and NuvaRing. We’re awaiting some sort of official confirm, but calls to Duffey went unanswered. Is an automated voice message a bad sign?

Update: Duffey has reached out and told us that she indeed left Wellness to take “a great position running the creative on the digital side of a large media company.” She won’t specify which one as of yet, but adds that it was “too good of an opportunity to pass up.”

Mark Moll Out at R/GA

Blink and you might have missed Mark Moll‘s stint as an ECD at R/GA, which if our math is correct, lasted all of three-and-a-half months. A call to the agency for the digital age confirmed that Moll–aka the “It’s Ok to Be a Cat Guy” guy–is no longer there. From what we hear, the one-time CP+B and Deutsch LA ECD, who joined R/GA on or around June 1, is headed back into freelance land.   Our inquiries to the agency as to why Moll and R/GA parted ways exactly have gone unanswered thus far.

Mark Moll Joins R/GA as ECD

Mark Moll–you know, the guy behind the “It’s OK to Be a Cat Guy” effort–has landed a gig as executive creative director at R/GA (he started yesterday). Of course, beyond the feline fandom, the guy has plenty of agency pedigree to back up his new role, having worked in Boulder as an ACD/CD at CP+B for over a year (worked on the Domino’s pizza turnaround campaign) and spending three years as an ACD at Deutsch LA prior to that.

Moll started his ad career as a copywriter at Arnold during the pre-bust mid-90s heyday before moving on to similar roles at Mullen and MMB. The new R/GA ECD’s specific client assignments haven’t been provided as of yet but his cat fancy is well-documented.