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Posts Tagged ‘Mark St. Amant’

Spike Lee, Ad Folks Help Top NFL Prospect Surprise Mom with Pink Cadillac

With Mother’s Day around the corner, the folks at Cadillac have unveiled this timely effort that might just warm your cockles and put your old flowers-and-card gift for moms to shame in the process. The automaker, armed with director Spike Lee and his SpikeDDB unit, Lawson Clarke (aka @Malecopywriter) and art director Khari Streeter (from Hill Holliday and Rogue, respectively) as well as Grenadier’s Mark St. Amant, have turned the spotlight on Teddy Bridgewater, University of Louisville QB who’s now a top NFL draft prospect. You see, folks, as a wee lad–when he was nine-years-old, to be exact–Bridgewater made a promise to his mom that one day, he would buy her a pink Cadillac (and yes, the Springsteen tune is rolling along in our heads). Well, as you can see in the 7-minute Lee-directed doc above called  “A #Promise2Rose” (ideal for lunchtime viewing), consider mission accomplished.

According to ABC News, the pink Cadillac has even more significant meaning than just a promise from son to mother fulfilled, though, as  Bridgewater’s mother also raised her son while battling, and eventually beating, breast cancer. Yes, folks, it is getting hella dusty in here.

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Monday Odds and Ends

-Ah, so this is why Jeff Graham left CP+B. The account vet has joined up with Mark St. Amant, Randy Rogers, Rob Hofferman and Wade Paschall to lead Barkley-owned startup agency, Grenadier. link

-North Social alum Josh Crick joined David&Goliath as digital account director on Kia.

-Landor Associates welcomed Mike Stromberg as managing director of its Cincinnati and Chicago offices.

-Kiefer Sutherland can’t shake his Jack Bauer persona–even when playing pastry chef–in a new campaign from Mother London for Acer (above).

-CP+B, which is currently having some issues with a recent Bic Canada campaign, hired 72andSunny alum Jessica Lewis as director of business development across its network.

-Digital agency Struck has unveiled a new website for U.S. Speedskating. link

-Apple has set a record for Wall Street company value at a whopping $623 billion. link

-Temple University has tapped hometown agency Neiman to handle an upcoming “brand transformation.”

-TBWA\Buenos Aires and \Latin America created an online platform for Energizer dubbed “PositiveLand.” link

-Vibrant Media’s Jonathan Gardner discusses the “3 Ways to Simplify Online Marketing.” link