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Posts Tagged ‘Mark Zibert’

NOS Positions Itself as the Energy Drink for Sensible MMA Fighters

Designed to look like Nitrous Oxide Systems canisters, NOS energy drink has been delighting teenagers who fancy themselves street-racing badasses since 2004 (just after 2 Fast 2 Furious and just before The Fast and the Furious: Tokyo Drift).

Yes, we have reached that point where every type of demographic needs its own energy drink. Punk rockers drink Rockstar, snowboarders drink AMP, kids who add bucket seats to their parents’ old ’95 Honda Civic drink NOS and people who drink alcohol regularly drink Red Bull. But, it would seem that NOS is attempting to grasp a larger market share with this new spot from iris Worldwide. In it, NOS attempts to position itself as a drink dedicated to substance over style. We find a mixed martial artist with ridiculous hair riling up a crowd in a seedy underground, only to be knocked out in one-punch by our NOS-drinking hero.

Is it coincidence that our eventual hero kind of looks like Vin Diesel? Of course not, and MMA is quite a burgeoning sports market that doesn’t shy away from corporate sponsorship. In any case, expect to see a lot of Tapout apparel-wearing teens chugging NOS on their way to the gym. Credits after the jump.

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Sapporo’s ‘Legendary Biru’ Wins Best in Show at ROI Awards

Sapporo – Legendary Biru from CRUSH on Vimeo.

Speaking strictly from an American perspective, this spot for Sapporo from Dentsu Canada has it all. Samurai! Dragons! Beer! Any commercial that can combine all three automatically wins some sort of respect for the ad community. Of course, an advertisement that combines all three this well deserves worldwide accolades, which were given yesterday at the ROI Awards in Shanghai where “Legendary Biru” took home four awards including Best in Show. Oh, and did we forget about the giant sumo wrestlers? They’re huge!

Okay, yes, this advertisement does pretty much reinforce every Japanese stereotype ever in just over two minutes (except for ninjas). But, have you ever seen the brewing process look this cool? Odds are you have some weird friend who’s way too into home brewing to ever shut up about it. This person tells you every boring detail about the new lager they’re making, and you really don’t care, but you feign interest because you want some of the finished product. Now, imagine if a normally boring home brewing story started with, “So, I got a new oarsmen to tame my dragon duo after the last guy died.” See? It’s a lot more fun.

It’s a lot to ask for such care and creativity to be out into the next Budweiser or Miller campaign, Japan’s longer and more interesting national history aside. But, the best part of “Legendary Biru” is that it will make you consider ordering a Sapporo the next time you see it on a beer list. Production companies Crush and Sons and Daughters went all out on this spot, and we hope to see further collaborations from the two in the future.

Full credits after the jump
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