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Posts Tagged ‘Martin Rivera’

Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering

If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.

The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.

The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign

You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may have been copywriter/art director Eric Kallman‘s last writing effort for the brand (didn’t he jump to BFG9000 already?), is it. Here, a sea captain with the worst fake facial hair since Theo and Cockroach on The Cosby Show charms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.

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