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Posts Tagged ‘Mary Rich’

Hill Holliday, Leslie Mann Make ‘Mom Confessions’ for LG


Hill Holliday, Boston tapped Leslie Mann (Knocked Up, This Is 40, Freaks and Geeks) to voice the inner musings of a jaded mom in their latest campaign for LG appliances.

Mann voices the internal monologue of a character Adweek described as “a cross between FX’s Louie and Ibsen’s Hedda Gabler.” While that may be a slight exaggeration — the character is far more in line with Mann’s roles in Knocked Up and This Is 40 — the spots are certainly far more cynical than anything we’ve come to expect from appliance ads aimed at women, and in fact play off those happy family conventions.

In the most edgy, and, not coincidentally, most successful of these spots, Mann’s character notes that her new LG washing machine is very fast. But what’s a good quality in a washing machine is not necessarily a good quality in a husband, as the character suggestively muses. It’s this kind of honesty and portrayal of a less-than-perfect reality that makes the campaign stand out. Other spots in the campaign trade in the sexual innuendo for goofiness, and while none of them are quite as entertaining as “Too Fast” the approach still feels like a welcome departure from typical daytime TV fare, thanks largely to Mann’s comedic timing. Stick around for credits and “Hot Cookies” after the jump. Read more

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McDonald’s, Arnold Deliver the ‘Egg McMuffin’ of Taglines

Upon viewing the above spot from Arnold Worldwide for McDonald’s, you probably scoffed at the idea of the “Egg McMuffin of” catching on as a widespread euphemism for “the best.” Either that, or you started debating which of McDonald’s breakfast items was the best. (“I get that you’re more of a McGriddle girl, but I’m a big biscuit kind of guy myself.”) Some of us did both.

The nice shout-out to Cadillac in the spot served as a reminder that no one under 50 (maybe older) has ever referred to anything as the “Cadillac of” similar but lesser things. Hey, maybe Arnold’s trying to blow the doors wide open for America’s youth and their love of ridiculous slang. Could this silly tagline along the same lines as “the cure for the common” actually make its way into popular vernacular? Well, this Hoboken apartment listing, this popular website, and this Twitter update sent to us in the release argue that it already has. In fact, we were given statistics that say the phrase “has been tweeted over 11,000 times on Twitter and mentioned nearly 1,200 times on Facebook since the debut of the commercial on December 29, 2011.”

Still skeptical? Of course you are. But, one true measure of determining whether this was surprising success or failure is seeing if it pops up in news headlines. Perhaps, sooner than you think, we’ll see Aaron Rodgers hailed as the Egg McMuffin of quarterbacks, Facebook called the Egg McMuffin of web 2.0 IPO successes, and Mitt Romney declared the Egg McMuffin of presidential candidates at the Republican National Convention. Credits after the jump.

 

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McRib is Back, Alright!

Disclaimer: We were given the above spot from Arnold Worldwide on April 1, though were kindly asked to take it down as it was sent to us “in error” (which explains some of the older comments). As it turns out, the McRib was not quite back, as some had falsely speculated, at the time. However, now that the word is out that the McRib has, in fact, been officially resurrected as of today, we offer the TV commercial (which aired last November and was only released to media for “archiving purposes” on sites like our sibilng, AdsoftheWorld, months later) for your viewing pleasure. Party on.

The. McRib. Is. Back. Just when you thought it was gone forever, it returns, just like it does every spring (or fall or summer, depending on Mac Doh’s whims) and will continue to until the world ends or until McDonald’s merges with Subway to take over the world. And, you know what? People are going to talk about the McRib around your office. “Did you hear?” someone will ask, eyes wide with eager anticipation, McDonald’s grease-smelling sweat dripping onto your desk. “The McRib. It’s back dude. Just like the Backstreet Boys.” Indeed, it’s back.

But, before you throw over your work desk and “run” your out-of-shape self over to the nearest McRib feeding facility, we should mention that the McRib’s limited run is set to expire on Nov. 14. That gives you three whole weeks to gorge yourself on this 500-calorie combination of boneless patty, pickle slices, onions and BBQ sauce (aka McSlop), so if you want to make it all 21 days, proceed with caution. Last year’s McRib spot by Arnold Worldwide marked the end of a 16-year “hiatus” of the agency doing McRib work for the esteemed fast-food chain. It remains to be seen if the agency will get to launch America’s favorite sandwich again this time around. Credits after the jump.

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