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Posts Tagged ‘Mathias Appelblad’

EVP/ECD Leaves Deutsch LA for Media Arts Lab

Mathias AppelbladIn dated but unreported news, Executive Vice President Mathias Appelblad recently left Deutsch LA for TBWA‘s Media Arts Labwhich has witnessed some executive-level changes as its relationship with sole client Apple shifts.

Appleblad joined Deutsch in February 2013 to assume the then-new role of EVP/Digital Executive Creative Director, creating work for Volkswagen and others. Prior to that move, he spent nearly three years as EVP/ECD at BBDO New York, where he worked on campaigns like GE’s “Ecomagination.”

Appleblad’s agency roots lie overseas with Sweden’s Forsman & Bodenfors; he joined F&B after establishing himself as an art director with various companies and worked on IKEA’s “Dream Kitchen for Everyone (no noise)“ as Interactive Creative Director.

We have no official word on his position at MAL, but we will update this post if we receive more information.

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Tuesday Odds and Ends

-Former JWT Chicago senior partner/creative director David Bonner has joined up with Momentum’s St. Louis office as its new SVP/ECD. Bonner replaces Jeff Stevens, who parted ways with the latter agency (or vice versa) last April.

-After spending the last three years as an EVP/executive creative director at BBDO New York, Mathias Appelblad has split for the West Coast to assume the new digital ECD post at Deutsch LA. link

-Following a review, Lionsgate has handed its $275-$300 million media biz to Mindshare, which had previously handled media duties for the film studio’s Summit Entertainment division. link

-BBR Saatchi & Saatchi is trying to address cyber-bullying and “clean up the internet” for the kids via a Chrome plug-in (see above, download it here).

-MEC Access, the entertainment/sports partnerships division of MEC, has promoted Eric Petrosinelli to managing partner of its North American operations, which now calls for him to lead a team of 20+ people.

-Director David Slade, who’s helmed the films Hard Candy and 30 Days of Night, has joined Logan & Sons, the live-action division of bi-coastal prodco LOGAN, for commercial representation. link

-Despite what McGarryBowen told us last week regarding client loss, the Dentsu-owned shop has in fact lost lead agency duties for Burger King to Mother.

-DAVID, the 50 person-strong, year-old Ogilvy & Mather division headquartered in Sao Paulo and Buenos Aires, has welcomed Veronica Beach and Nazia Du Bois as head of global production and head of planning, respectively. link

Lindstrom Leaving BBDO NY

Well, guess BBDO NY EVP/ECD Mathias Appelblad‘s status update just a few minutes ago on Facebook basically sums it up. Anyhow, we have received confirmation that Niklas Lindstrom is indeed leaving said agency after just over two years of service. We’re not sure where his next place of employment is, but we have been told that Lindstrom is leaving BBDO at week’s end and is returning home to his native Sweden.

The digital creative joined BBDO NY as SVP, head of interactive production in summer 2010 after serving as EP/general manager at B-Reel, where he spent six years in all. As far as the other Twitter handle mentioned in Appelblad’s post, we did report to you a month ago that Ronald Ng left to take on the role of CCO at BBDO Proximity Singapore. Meanwhile, we’ve been told that there are plans to replace Lindstrom, but “in time.”

‘Blacklisted’ Photog Not Happy with Certain BBDO ECD

For a few months now, BBDO New York executive creative director Mathias Appelblad, who joined the agency some 18 months ago from Sweden’s Forsman & Bodenfors, has been calling out photographers who he claims are “spammers” via this bluntly named Tumblr site. Well, a few photogs aren’t too pleased by the blacklisting due to their alleged spamming, which they argue is only a simple sending of email promotions. One photographer in particular, who shall remain nameless, says, “This  totally  unethical and  illegal  action, and pretends that [Appelblad] is speaking for entire creative community in New York.” We’ve reached out to Appelblad to get some comment and insight on the matter, but in the meantime, we’re getting that strange sense of deja vu. So, which side are you on?

GE Spreads ‘Ecomagination’ Message via iAd

BBDO wasn’t satisfied with just a Youtube page to plug GE’s “Ecomagination” effort. It’s been done to death lately so the agency decided to go with an iAd, which once loaded, invites users to explore a world where they can shake, swipe and spin to discover how GE is working to “help us live in perfect harmony” (wasn’t that a lyric from a Coke commercial?).

There are four interactive experiences for you to play around with: Watt Station, making energy from waste, clean water and wind for clean energy- each highlighting a specific GE innovation.

For those who don’t possess an iPhone (sorry), there’s always GE’s Ecomagination brand channel for you to find out more about the experience. Credits after the jump.

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