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Posts Tagged ‘Matt Forte’

Friday Morning Stir

-Mother London has reportedly won a global brief for Lego. link

-Fast Co.Exist looks into the social media strategy that made Batkid go viral. link

-The Onion Digital Studios and Lenovo continue with episode six of their fantasy football documentary series, Tough Season, which this time stars Chicago Bears running back, Matt Forte (above).

-Philly-based agency LevLane has expanded its relationship with therapeutic massage/spa chain Massage Envy as it’s now been named AOR, including media, for three separate ME regions including North/Central Jersey, New York and Connecticut. LevLane also handles AOR duties for four other Massage Envy regions from Virginia to Ohio. Budgets were undisclosed on the latest win.

-While we’re on the regional agency tip, Utah-based The Summit Group Communications has won advertising/PR duties for eight new Subway restaurant markets in Arkansas, Missouri and Kansas.

-This is what happens when agencies design Christmas cards for each other. link

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The Onion, Lenovo Lampoon Fantasy Football Bros in ‘Tough Season’

“For some people, fantasy football feels real. For others it is real.” So claims Tough Season, The Onion’s new fantasy football series, developed in cooperation with DigitasLBI and Lenovo. Most of us, I think, know someone for whom this is true. Someone who loses sleep over the draft, and talks about NFL players as “my guys.” Someone like Tough Season’s Brad Blevins. Brad takes fantasy football way too seriously, despite the fact that his team, Brad’s Awesome Team, never wins his league. But he’s convinced, of course, that this season will be different.

Brad’s creepy rival Harris is focused on humiliating him, but Brad is intent on avoiding “The Watermelon Dance” (You really have to watch to see this one, I won’t give it away) at all costs. As the owner of three consecutive championships, Huge Giant Robots is the team to beat, with their mysterious owner Mr. Z. keeping his identity a secret. Episode one of the show flashed back to last season, with Brad’s tearful goodbye to Matt Forte and end-of-season humiliation. Episode two focuses on the draft.

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