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Posts Tagged ‘Matt Gooden’

Drogba, Messi Square Off in ‘Epic Food’ Showdown for Turkish Airlines

After winning the Turkish Airlines business last September, CP+B’s “Selfie Shootout” spot for the brand, starring Lionel Messi and Kobe Bryant, went viral, eventually reaching over 138 million views to become the most watched ad of the year on YouTube. CP+B brought back Messi again this year for the follow-up effort, this time pairing him with fellow soccer star Didier Drogba for the third and final spot in a series that began with the 2012 “Legends on Board” spot from Turkish agency Alametifarika, also starring Messi and Bryant.

In the new spot, called “Epic Food,” Drogba travels to different locations around the world for exotic meals (showcasing all the places Turkish Airlines flies to). At each restaurant he visits, however, he finds a photo of Messi, who has already been there. This only strengthens his resolve to find a place Messi has yet to visit, upping the ante with places farther and farther off the beaten path. If you enjoyed the previous spots in the series, chances are you’ll like this one as well. If not, “Epic Food” doesn’t change the formula up enough to change your mind. The spot will be hard pressed to outdo last year’s “Selfie Shootout,” this time without Bryant along for the ride, but should go viral even if it doesn’t reach quite the same level of success.

The 60-second spot is supported by an initiative calling on viewers to upload their own epic travel photos through EpicFoodMap.com with a competition offering a chance to win a trip to the locations featured in the commercial. Drogba and Messia will be kicking it off themselves, on November 18th, with their favorite foods. Read more

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Paddy Power Favors Fools on the Pitch with ‘Fat Watch’

The image of fat, overpaid athletes who don’t care about what they do as much as they should is an easy shot for fans to take. It’s occasionally true. But this angle almost never comes from the house, since gambling companies don’t need to take a stance one way or the other to make money. But in the UK, bookmaker Paddy Power has teamed with CP+B for “Fat Watch” a contest to the bottom that rewards soccer players who take the least shots or spend the most time on the bench. Fans who support the clubs of the laziest players (Fernando Torres) will win some undisclosed prize, which seems more like compensation for rooting for FC Shame.

The 30-second spot is pretty funny and plays more like a comedy sketch than a commercial. I don’t think this idea could play in America, but for the stodgy fans across the Atlantic, the campaign’s sneering tone feels like a great fit. Credits after the jump.

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Thursday Odds and Ends

-Former Adweek cartoonist David Jones joined the Yahoo Advertising Blog team. link

-W+K London clears up the Nokia review reports. link

-ADC president Doug Jaeger was among those involved in the launch of Bloomberg LP’s Sustainability Report. link

-Former Barbarian Group/Goodby publicist Eva McCloskey is the latest to join up with Co: Collective. link

-There isn’t a bad thing to really say about Google Chrome’s “Dear Sophie” spot (above).

-BMB creative directors Ben Walker and Matt Gooden have left to take on joint ECD roles at CP+B London. link

-Groupon tapped David Elen Advertising to create a billboard campaign on Cali’s Highway 101, which led commuters to the brand’s tech jobs site. link

-Philly’s Red Tettemer + Partners was named AOR for the California Association of Realtors and created spots as well as a microsite for the company. link

-The ADC Gallery bogs got a makeover thanks to some Young Guns. link

-At least Hearst seems to dig AOL’s supersize online ad concept. link