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Posts Tagged ‘Matt Green’

FCB West Gets Interactive for Dragon Age: Inquisition

FCB West created a campaign promoting the release of Electronic Art’s Dragon Age Inquisition, centered around broadcast and online trailers.

The trailers feature dramatic gameplay footage designed to pique viewers interest in the game, which was released this Thursday. In the 80-second broadcast spot, “The Breach,” for example, an epic battle ends with a dragon blowing fire at the screen, which turns into the title and release date, accompanied by the tagline “Lead them or fall.”

But FCB West’s campaign doesn’t end with the trailers, as the agency created a whole interactive experience which “both challenges and rewards fans with bonus content like no other advertising campaign to date.” The agency created “Quest for the Red Lyrium Reapers,” an interactive experience at DragonAge.com which challenges players with finding hidden content within the game’s campaign videos, and offers a unique incentive: an in-game weapons pack. It’s an interesting approach to get fans engaged with FCB’s campaign, and one that makes the content relevant past the release date. Stick around for the online trailer (along with credits) after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s

The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “sometimes used to celebrate life’s smaller victories” for the juggernaut Olympic sponsor.

The spot “takes viewers on a ride through Olympic history [which] cleverly juxtaposes medal-biting images with shots of fans across the world biting into McDonald’s Chicken McNuggets.” The first 45 seconds or so of the 60 second spot are given to a well-produced homage to Olympic history. When athletes start biting their medals, the text “The greatest victories are celebrated with a bite” appears on screen, followed by shots of people digging into their McNuggets. It’s well executed, even if the idea of likening winning a gold medal to biting into a meal made of molded leftover chicken parts is quite the stretch. Credits after the jump. Read more

State Farm Steals Aaron Rodgers’ ‘Title Belt’

During last year’s race to the Super Bowl, Green Bay Packers QB Aaron Rodgers invented a new kind of touchdown celebration that Wisconsinites of all walks could perform with pride. Rodgers’ homage to professional wrestling, the “Title Belt” became an image synonymous with the Packers’ playoff run, a run that ended with Rodgers holding the Lombardi Trophy above his head, a replica WWE championship belt draped over his shoulder.

If Milwaukee Brewers’ left fielder Ryan Braun‘s use of the gesture to motivate his team in the NLDS or State Farms’ usurpation of it for the above “Discount Double Check” spot are any indication, the celebration isn’t going away anytime soon. Created by DDB Chicago, the spot (which debuted last weekend) even squeezes in an overenthusiastic cheesehead at the end. If you want to learn more about the dance and the NFL’s current best quarterback, watch the Packers tear apart the Minnesota Vikings next Sunday afternoon on Fox. If you want to learn about the time I kept doing the “Title Belt” gesture to a increasingly angry Cleveland Browns fan this summer (and the resulting physical altercation), you’ll have to wait until this spot gets a sequel. Credits after the jump.

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