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Posts Tagged ‘Matt Hall’

Draftfcb NY Soundtracks Jamaican Bobsled Team

Yesterday we brought news of Draftfcb New York’s case study for the Jamaica Tourist Board. Well, that agency is feelin’ the rhythm and has just released a song for the Jamaican bobsled team, called, appropriately enough, “The Bobsled Song.”

The song was written by Sidney Mills and Jon Notar, “according to the shape and length of the actual race track” at Sochi, in order to act as a soundtrack to Jamaica’s run. What’s more, the song’s lyrics sync up perfectly with the lefts, rights, and straightaways of the course. This is best illustrated in the fun, mostly 8-bit video game style music video above. (Anyone else wish this game was real?) Everybody loves Jamaica’s bobsled team, thanks to Cool Runnings, and now there’s one more reason to watch Jamaica compete at Sochi. This Sunday, head on over to bobsledsong.com, tune in for the first heat at 11:15 AM, and the second heat at 12:45 PM, and play “The Bobsled Song” when Jamaica starts their run. Or follow @VisitJamaicaNow on Twitter for updates on when team Jamaica runs. It’s bobsled time. Stick around for credits after the jump. Read more

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Monday Odds and Ends

-The Onion and 7-Eleven have teamed up on a cross-branding effort to promote the former’s “War for the White House” coverage. Check out the video vignette above. link

-Letitia Jacobs has succeeded Nathy Aviram as executive director of content production at Y&R New York. link

-NYC/Philly entertainment marketing agency Bigsmack welcomed Matt Hall as a creative director.

-Well, this is one rather odd Michael Clarke Duncan tribute. link

-Amazon is enabling consumers to block ads on the new Kindle Fire tablets by paying a one-time, $15 fee. link

-Jon Hamm‘s possibly Photoshopped bulge has taken over the web today. link

-Microsoft has renamed its adCenter platform Bing Ads. link