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Posts Tagged ‘Matt Herrmann’

Wednesday Odds and Ends

-PFK launches first-ever digital campaign for Edmunds.com, entitled “The Absurdity of Haggling” (video above).

-Pereira & O’Dell named Matt Herrmann as its chief strategy officer. Herrmann joins from BBDO SF, where he served as EVP/director of strategy for four years.

-The Advertising Club of New York named Dana Anderson, SVP, CMO, Mondelez International as its 2014 Advertising Person of the Year.

-Saatchi & Saatchi, New York given expanded role for Walmart, tasked with presenting retail giant as underdog.

-Interpublic Group reports its net income nearly doubled in third quarter.

-Publicis North America Chief Digital Officer Dawn Winchester today announced the appointment of Eric Green as EVP, director of experience design, effective October 29, 2014.

-Mashable signs partnership with MEC, licensing its Velocity platform, “a technology that predicts and tracks the viral life cycle of digital media content.”

-Production company Über Content announced the addition Bethany MacMillan as director of East Coast sales.

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BBDO Bumps Up Burns to MD in SF

Marc BurnssmallAfter spending the last five years in management roles in various BBDO offices, most recently serving as SVP/group account director on AT&T Wireless at the agency, Marc Burns will now fill the vacant position of managing director at BBDO San Francisco, where’s he’s been working out of for the last year. During his time on the AT&T biz, Burns helped lead teams behind efforts including the youth-focused “You’ve got a Case” starring Will Arnett and the V-Day-themed “Shout Your Love from the Mountaintop.”

Burns’s history with BBDO, though, actually dates back to 1996, when we started out in the mailroom at the agency’s Australian operations before spent the next few years as a senior account manager at Clemenger BBDO. In between his two stints within the BBDO network, Burns held account roles at Leo Burnett and worked on client side for a couple of years at Mitsubishi. Now at BBDO SF, the new MD fills out a leadership team that includes president/CEO Jim Lesser, ECD (and Goodby alum) Craig Mangan and director of strategic planning, Matt Herrmann.

Herrmann Bounces from McCann to BBDO

Just over a year after assuming the EVP/chief strategy officer title at McCann Erickson West, Matt Herrmann is on the move again, this time to BBDO San Francisco, where he’ll take on the post of EVP, director of behavioral planning.Though he’s had stints at BBH New York and Cliff Freeman & Partners (RIP) during his career, Herrmann (left) spent a good chunk of it (five years, give or take) at Goodby as deputy director, brand strategy.

Meanwhile, Herrmann’s new counterpart in BBDO’s Atlanta office will be Catrina McAuliffe, a former planning director at agencies including Chiat\Day San Francisco and Carmichael Lynch. Both Herrmann and McAullife mark the first hires made by BBDO North America director of planning Paul Matheson, who joined up with the agency from O&M Asia Pacific last November.

In other BBDO news, June Baloutine, SVP, director of creative services in New York, has retired after 30+ years at the agency. She has been replaced by Anne Saulnier.