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Posts Tagged ‘Matt MacDonald’

BBDO NY Pauses the Action for U-verse

There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest spots for U-verse certainly don’t score many points for originality. Yet BBDO’s latest contributions in the category for AT&T’s U-verse get the formula right in a way not many do, thanks to deft editing and good transitions from the onscreen action to “real life.”

In “Police Drama” for example, a man is thrust into the action at a police station as a sergeant berates his officers to get leads on a case. He interrupts the sergeant, telling him, “We’ve got to move.” “That’s mu point,” the sergeant shoots back. “No, we’ve got to move to the den, my wife’s got book club in here,” he replies. He then marches through his wife’s book club crowed over to the den to finish the show. “Space Capsule” takes a similar approach with a sci-fi show on a train. It’s not anything viewers haven’t seen before, but the transitions make for a better execution than is typical for the approach. Now maybe it’s time to move on to a new idea?

“Space Capsule” and credits after the jump. Read more

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BBDO Reads Subtitles, Rearranges the Furniture for AT&T

A spot from BBDO‘s latest campaign for AT&T combines the 70′s sitcoms that our more mature readers all loved with what looks and sounds a lot like a 90′s metal show hosted in…a high school auditorium?

The point, of course, is that the quality of reception on many cellular networks leaves crucial calls all but indecipherable…and that subtitles aren’t just for Bergman movies that you can’t fully appreciate even after the translation.

We feel bad for the fake band in this spot, because we failed to see even one head banging.

More of the “Frank and Charlie” series plus credits after the jump.

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BBDO New York Ruins Classic Beach Boys Song for AT&T

This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. Read more

JWT NY Co-CCO MacDonald Heading to BBDO

matt-macdonald

After spending the last 18 months as co-chief creative officer at JWT New York, Matt MacDonald has moved on as he’s joined up with David Lubars & Co. at BBDO to take on the role of ECD on AT&T. MacDonald joined JWT NY in spring 2012 as co-CCO alongside Ryan Kutscher (whose time at the agency came to an end earlier this year) and during his stay, he led creative on several campaigns for Macy’s including the “Yes, Virginia” holiday work as well as the “Nightlife Exchange” effort for Diageo. MacDonald is slated to officially assume his ECD post at BBDO, which we’ve been told is new as it covers all the creative duties BBDO handles  for AT&T, in January.

Along with adding MacDonald to the fold, BBDO is also shaking things up a bit in its Atlanta office as the agency is relocating New York ECD Wil Boudreau to the 404 to serve in the same role. As Atlanta ECD, a position he’ll assume next week, Boudreau, who has been with BBDO for nearly a quarter-century, will oversee the agency’s entire client roster — which includes REI and Florida Dept. of Citrus — save for AT&T (that’ll be MacDonald’s turf shortly, of course). Regarding AT&T, though,  Stephen McMennamy and Alex Russell, who specifically work on the account out of Atlanta, are now being promoted to SVPs/SCDs in said office “in recognition of the contributions they have made to that business.”

Kutscher Out at JWT NY

JWT New York has confirmed that as of today, it’s decided to part ways with co-chief creative officer Ryan Kutscher, who has been with the agency for less than a year. JWT NY would not comment beyond the confirmation, but as a result of its move, the creative leadership at the office now rests in the hands of Kutscher’s now-former partner-in-crime Matt MacDonald and JWT North America CCO, Jeff Benjamin.

Kutscher joined JWT NY as MacDonald’s co-CCO after spending five years at CP+B, where he last served as creative director and worked on VW  as well as the award-winning “Whopper Freakout.” He and MacDonald replaced Peter Nicholson as JWT NY’s top creatives last May.

Macy’s Calls on Usual Cast of Celebs to Hawk Fall Wares

Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giving us the “Yes Virginia, the Musical” project, JWT New York returns with several spots ranging from :15 to :60 as part of a fall campaign for Macy’s including the one above starring hip-hop impresario/Ciroc slinger Diddy.

Our nightmare has been realized as it’s revealed that the mogul has indeed cloned himself a million times over. Fear not, though, kiddies, the Biebs and his terrible haircut make an appearance, as does Donald “The Grump” Trump, Taylor Swift and, of course, Martha Stewart (see “The Dream” below). We’re still not sure if this new campaign will ease the pain of squeezing into and walking around Macy’s flagship store here in New York.  Credits after the jump.

 

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JWT NY Appoints New ECD

Ahh, so this is the “good news” we’ve been hearing about. Nearly three months after joining JWT’s New York hub as co-CCO’s, Ryan Kutscher and Matt MacDonald have made their first notable hire in Ben James, who spent three years at CAA, previously worked with Kutscher and JWT North America CCO Jeff Benjamin at CP+B, and actually went to college with MacDonald. From what we’ve been told, he’s been freelancing for the WPP agency for the last few months.

In a statement regarding James, who has also worked at the likes of Goodby and Y&R Chicago, MacDonald says, “There are great creatives. And then there are great people. Very rarely do those two things come in one package. Ben is one of the best talents in the industry, and I’ve been trying to work with him ever since we met in a portfolio class at the University of Texas. We’re thrilled that he’s coming aboard to invent the future of JWT.”

After the jump, you can check out Kutscher and MacDonald’s memo to staff.  Read more

JWT Appoints Co-CCOs in NY

Well, JWT North America CCO Jeff Benjamin is getting down to business in New York, as we now have two new co-chief creative officers in the agency’s flagship office, namely fellow CP+B alum Ryan Kutscher and JWT ECD Matt MacDonald. The pair replaces Peter Nich0lson, our former Cubes host who was shown the door once Benjamin and Mike Geiger joined the JWT fold and took the reins in January.

Kutscher has actually been freelancing for various clients at JWT NY for the last several months while MacDonald has been an eight-year vet at the agency, spending the last two as ECD. The former spent five years at Crispin, working on Burger King’s award-winning “Whopper Freakout” and other clients including Method and VW. MacDonald, meanwhile, started as a copywriter as JWT before moving up the ladder to CD then ECD . During his time at the agency, he’s been involved with various Macy’s efforts including “Yes, Virginia” (which he co-wrote) well as past and present campaigns for clients such as JetBlue, Pfizer, De Beers and L.L. Bean.

Just because we’re tired of them, instead of providing the usual promo shot, we thankfully have this amusing video from the agency (above) that pays homage to one of our favorite TV shows growing up. Now, we’ll let you figure out who’s Balki and who’s cousin Larry.

In addition to welcoming the new creative leadership, JWT New York also promoted Sergio Lopez to head of production for the agency. Lopez, a Cramer-Krasselt and Leo Burnett alum, has been with JWT since 2009 and most recently served as director brand production on campaigns including this Justin Bieber spot for Macy’s.

 

Bieber Fever Knows No Bounds

Tween heartthrob, pop sensation and accused baby daddy Justin Bieber apparently has the same effect on grown men as he does on middle-school girls according to this Black Friday ad created by JWT New York for Macy’s. The Biebs, sporting a new, um, more mature do and promoting his Someday gift set, shows off his acting chops as he causes a stir during a late-night trip to the retail chain. All we can say is good luck to those parents who will be forced to brave the stampede and wait in line this Friday to buy the Bieber set. On the bright side, at least a few bucks from each purchase go to Make-a-Wish. Credits after the jump.

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