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Posts Tagged ‘Matt Williams’

The Martin Agency Wins Ritz Creative Duties

RitzLogoBox-764041The Martin Agency will be producing creative work for Ritz Crackers starting in 2015, a Mondelez spokeswoman confirmed to AdAge yesterday. Ritz spent an estimated $16.6 million on measured media in 2013, according to Kantar Media.

The agency will take over for Havas Worldwide, which has handled creative duties on Ritz since 2007. Mondelez made the decision without any review, but The Martin Agency already handles creative duties on Mondelez brands Oreo and Chips Ahoy (and has since 2012).

“Havas Worldwide New York and Mondelez International are parting ways after a seven and a half year partnership,” said the Mondelez spokeswoman in a statement. “We experienced great success together, most evident in the Ritz ‘Open for Fun’ campaign, which earned multiple awards including a Bronze Effie and two One Show Design Silver Pencils. The campaign also contributed to Ritz being named ‘America’s favorite snack’ brand two years in a row and helped grow the business upward of 35%. We wish them continued success.” Read more

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Monday Morning Stir

-This ad for German DIY furniture store Hornbach has over two million YouTube views (video above). link

-Ricky Gervais and other celebrities get behind Animals Asia’s “Let aBear Sh!t in the Woods” campaign. link

-Leadership advice from The Martin Agency’s Matt Williams. link

-A look at the history of Apple’s product launch marketing. link

-How Gerry Graf turned a rogue idea into a big career. link

-Cake brand Mr. Kipling unveils edible billboard as part of “Life is Better with Cake” campaign. link

-Nissan creates tactical ad seven minutes after royal baby announcement. link

-Digital marketing agency Orchard opens New York office. link

-ASA unveils new strategy for responsible advertising. link

-Facebook adds public views counter to encourage video sharing. link

Friday Morning Stir

-Kevin Foreman, who’s worked on the creative side at the likes of RAPP, The Richards Group and Publicis, has joined Dallas-based TM Advertising as digital creative director.

-Matt Williams will succeed John Adams as CEO of the Martin Agency, effective Feb 1. Adams had held the reins at the Richmond, VA institution for 17 years, while Williams has spent 21 years at Martin. link

-Avidan Strategies has posted part II of its agency search consultants survey, which this time involves new business pitches. link

-Ottawa/Culver City, CA-based Fuel Industries offers a quick peek into its studio (above).

-San Francisco-based Propane Studio is serving up some “Heat for the Holidays.” link

-Google has introduced confirmed clicks into all in-app image ad banners on smartphones. link