-Publicis QMP and Brand New School are behind this new Cadbury Dairy Milk spot (above).

-Don’t expect a Facebook IPO until late 2012 (at least). link

-Vision Quest/Cutthroat Island star and now-filmmaker Matthew Modine picked Workhouse as his AOR.

-Optimus partner Craig Leffel is now head of production at ONE at Optimus.

-H&R is making some agency moves up in Canada. link

-Wal-Mart is now in the mood for social ad targeting. link

-So has Honda’s Mr. Opportunity gone the way of the King? RPA answers. link