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Posts Tagged ‘Matthew Zipkin’

FCB West Gets Interactive for Dragon Age: Inquisition

FCB West created a campaign promoting the release of Electronic Art’s Dragon Age Inquisition, centered around broadcast and online trailers.

The trailers feature dramatic gameplay footage designed to pique viewers interest in the game, which was released this Thursday. In the 80-second broadcast spot, “The Breach,” for example, an epic battle ends with a dragon blowing fire at the screen, which turns into the title and release date, accompanied by the tagline “Lead them or fall.”

But FCB West’s campaign doesn’t end with the trailers, as the agency created a whole interactive experience which “both challenges and rewards fans with bonus content like no other advertising campaign to date.” The agency created “Quest for the Red Lyrium Reapers,” an interactive experience at DragonAge.com which challenges players with finding hidden content within the game’s campaign videos, and offers a unique incentive: an in-game weapons pack. It’s an interesting approach to get fans engaged with FCB’s campaign, and one that makes the content relevant past the release date. Stick around for the online trailer (along with credits) after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

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Tori Spelling Hosts Glad ForceFlex Black Bags Reality Show Starring Animals Because This Is Where We Are Now

Who could forget Glad and EVB’s charming spoof of reality TV “The Wild Life,” which followed the messy living habits of anthropomorphic woodland creatures? Yes, watching the trashiness of puppets covered in trash drove America absolutely fanatical, with the national phenomenon causing grocery stores across the country to sell out of Glad ForceFlex Black Bags as soon as they were placed on the shelf.

Now, the animal celebs are onto side projects. They’re pulling a Gary Sinese and forming terrible bar bands. They’re starting gaudy fashion lines. They’re letting addiction take over their lives. And, who better to host this aftershow than Tori Spelling, whose appearance in this just kind of makes you sad and remember that, oh yeah, you should probably be concerned about how Tori Spelling is doing because she’s probably going through some stuff right now.

Well, at least you can try to forget about it by playing Glad’s new Facebook game, where Tori Spelling and her talking animal friends might get you coupons for your coveted Glad FlexForce Black Bags. It’s trashy, get it? Credits after the jump.

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