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Posts Tagged ‘Maurice Levy’

Monday Morning Stir

-DNA Seattle and PEMCO show the Seahawks some “Yelfie” love for the holiday season (video above).

-The New York Times prepares to launch a digital division in London.

-Scotts Miracle-Gro launched a media agency review.

-Google rolled out a new “search visits” tool which estimates how many people visited a store after seeing a search ad.

-Take a look at “…the Holiday Season’s Most Effective Ads,” according to AdAge.

-The Drum asks readers to pick the best and worst ads of 2014.

-Maurice Lévy says he will retire “in the next five years.”

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Monday Odds and Ends

-Nick Offerman, Louie guest star Sarah Baker, H. Jon Benjamin (Archer, Bob’s Burgers, Home Movies) star in this fake Home Depot ad issued as a response to the “robotic shopping assistants” at Lowe’s on Last Week Tonight (video above).

-Maurice Levy explains why Publicis is buying Sapient.

-Production company Blacklist and animation studio Golden Wolf “Drop In” with James Harden for Skullcandy.

-RSA Films announced the addition of Drake Doremus to its directorial roster for US and UK representation.

-Tag Creative announced the addition of Alexandra Press as director of digital business development.

-O Positive announced the addition of Brian Billow to its directorial roster for global representation.

-Budweiser unveils throwback holiday labels/packaging, “#holidaybuds” social media effort.

-LeBron James struggles to put Akron on the map.

Friday Morning Stir

-Maurice Lévy talks the future of advertising and Alibaba at the 2014 IAB MIXX conference (video above).

-Johnnie Walker promotes partnership with Tesco in new campaign starring Formula 1 driver Jenson Button (video above).

-The Washington Post publishes “native ad” in print edition, claims it isn’t an advertorial.

-Advertising Week attendees weigh in on “which brands are killing it right now.”

-Find out how hipster you are with The Drum‘s “Hipster Challenge.”

-Copyranter takes a look at the “Bullshittiest Buzzwordiest Advertising Week Tweets.”

-Huge’s Fern Diaz shares five things she learned at Advertising Week.

UPDATED: Big Changes at Publicis

Some French dudeIn case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) The Avengers 3.

Despite the fact that Levy assured The Guardian that he would “not be seeking a new term” in the halcyon days of 2010 and that other reports had him set to leave next year, it seems that Levy will stick around at least until the approval of all accounts at the end of 2016 — and that he will leave in early 2017.

Obviously, “No clear successor has been appointed to replace Levy.”

Two former candidates will definitely not be replacing him, though.

Read more

Monday Odds and Ends

-Ogilvy digital consultancy Social@Ogilvy has formed a global partnership with social intelligence/social monitoring solutions provider Sysomos.

-According to one tipster, Austin agency Sanders\Wingo and their Super Official World Cup Predictor are “out-Nate Silvering Nate Silver.” Check it out here.

-Our old pal Rich Siegel discusses his “Cannegover.” link

-Brightline Interactive, which works with clients with Pepsi, HTC and Sprint, has now unveiled the 10,000 square foot Marvel S.T.A.T.I.O.N experience in New York’s Times Square (video above).

-Publicis Groupe CEO Maurice Levy will not seek to stay in his current role after next year. link

-Oppenheimer Funds has launched a creative agency review. Incumbent Havas Worldwide is not participating. link

-Is it a bad move that Delta wants to trademark “world’s most trusted airline?” link

-R/GA CCO Nick Law talks the thrill of leaving Cannes. link

-YouTube has unveiled the Asia-Pacific region’s top 10 video ads. link


Thursday Odds and Ends

-Former Tribal Worldwide global business director Jason Dorin has joined integrated agency Catch New York as its first managing director.

-Are you just #tryingtoohard? Find out for yourself via Axe’s “Social Effort Scale,” which was created by Barton F. Graf 9000 and unit9 (above). link; link

-So, what are analysts saying about Apple’s $3 billion acquisition of Beats? link

-L.A.-based shop Oishii Creative has hired Carlos Penny as its head of business development.

-The folks at Legacy, known for the anti-smoking truth campaigns of course, have rounded out their agency roster by appointing Ketchum as PR agency of record. If you recall, Legacy tapped 72andSunny to serve as creative AOR in February and MediaCom as media AOR last November.

-Toronto-based post-production outfit Rooster Post has added editor Paul Proulx to its roster.

-The Department of Transportation has issued a $200,000 fine (a slap on wrist?) to Southwest Airlines for violating the full-fare advertising rule. link

-Publicis Groupe CEO Maurice Levy calls the now-defunct Publicis-Omnicom merger a “shattered dream.” link


Trouble Brewing in the Publicis Omnicom Camp


Over the weekend you may have heard of some newfound uncertainty regarding the world’s soon-to-be-biggest agency: the bastard child of Publicis and Omnicom.

Let’s review the reports, shall we?

Read more

Thursday Morning Stir

-Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above).

-Twitter introduces adds that allow viewers to click to install mobile apps. link

-We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link

-Maurice Levy talks Omnicom merger. link

-Executive vice president Jim Moffatt returns from sabbatical to expand R/GA Asia. link

Wednesday Odds and Ends


Let’s play along with the Oculus mirror, shall we (above)? link

-Are you ready for 15 new types of ads in your Twitter feed? link

-New York-based digital ad tech shop, Magnetic, has appointed Sandeep Swadia as its chief strategy officer.

-The Lions Health folks and the United Nations Foundation have teamed up to launch the new Grand Prix for Good award. link

-Hmm, which is better? Bigger Facebook ads or more of them? link

-Publicis Groupe chief Maurice Levy is calling for “carpet bombers” and “snipers.” Apparently, he’s not playing. link

Friday Morning Stir

-Carmichael Lynch CCO Dave Damman has recruited ad vet Dean Buckhorn to serve as group creative director.

-Moxie alum Michael Foschetti has joined up as managing director of data-driven digital/CRM agency, Havas Discovery.

-Evgeny Morozov takes on tech and TED talks. link

-AT&T is trying to lure T-Mobile customers via $450. link

-Maurice Levy blames Publicis Groupe’s “softened” revenue at the tail end of 2013 on clients pushing back on media spend and new launches. link

-If you have 20+ minutes to spare, here’s one list of best Vines of the year that was (above).