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Posts Tagged ‘Maurice Levy’

UPDATED: Big Changes at Publicis

Some French dudeIn case you haven’t seen it already this morning, The Publicis Groupe officially rewarded Maurice Levy for his failure today by extending the current chief executive’s role until (approximately) The Avengers 3.

Despite the fact that Levy assured The Guardian that he would “not be seeking a new term” in the halcyon days of 2010 and that other reports had him set to leave next year, it seems that Levy will stick around at least until the approval of all accounts at the end of 2016 — and that he will leave in early 2017.

Obviously, “No clear successor has been appointed to replace Levy.”

Two former candidates will definitely not be replacing him, though.

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Monday Odds and Ends

-Ogilvy digital consultancy Social@Ogilvy has formed a global partnership with social intelligence/social monitoring solutions provider Sysomos.

-According to one tipster, Austin agency Sanders\Wingo and their Super Official World Cup Predictor are “out-Nate Silvering Nate Silver.” Check it out here.

-Our old pal Rich Siegel discusses his “Cannegover.” link

-Brightline Interactive, which works with clients with Pepsi, HTC and Sprint, has now unveiled the 10,000 square foot Marvel S.T.A.T.I.O.N experience in New York’s Times Square (video above).

-Publicis Groupe CEO Maurice Levy will not seek to stay in his current role after next year. link

-Oppenheimer Funds has launched a creative agency review. Incumbent Havas Worldwide is not participating. link

-Is it a bad move that Delta wants to trademark “world’s most trusted airline?” link

-R/GA CCO Nick Law talks the thrill of leaving Cannes. link

-YouTube has unveiled the Asia-Pacific region’s top 10 video ads. link

 

Thursday Odds and Ends

-Former Tribal Worldwide global business director Jason Dorin has joined integrated agency Catch New York as its first managing director.

-Are you just #tryingtoohard? Find out for yourself via Axe’s “Social Effort Scale,” which was created by Barton F. Graf 9000 and unit9 (above). link; link

-So, what are analysts saying about Apple’s $3 billion acquisition of Beats? link

-L.A.-based shop Oishii Creative has hired Carlos Penny as its head of business development.

-The folks at Legacy, known for the anti-smoking truth campaigns of course, have rounded out their agency roster by appointing Ketchum as PR agency of record. If you recall, Legacy tapped 72andSunny to serve as creative AOR in February and MediaCom as media AOR last November.

-Toronto-based post-production outfit Rooster Post has added editor Paul Proulx to its roster.

-The Department of Transportation has issued a $200,000 fine (a slap on wrist?) to Southwest Airlines for violating the full-fare advertising rule. link

-Publicis Groupe CEO Maurice Levy calls the now-defunct Publicis-Omnicom merger a “shattered dream.” link

 

Trouble Brewing in the Publicis Omnicom Camp

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Over the weekend you may have heard of some newfound uncertainty regarding the world’s soon-to-be-biggest agency: the bastard child of Publicis and Omnicom.

Let’s review the reports, shall we?

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Thursday Morning Stir


-Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above).

-Twitter introduces adds that allow viewers to click to install mobile apps. link

-We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link

-Maurice Levy talks Omnicom merger. link

-Executive vice president Jim Moffatt returns from sabbatical to expand R/GA Asia. link

Wednesday Odds and Ends

 

Let’s play along with the Oculus mirror, shall we (above)? link

-Are you ready for 15 new types of ads in your Twitter feed? link

-New York-based digital ad tech shop, Magnetic, has appointed Sandeep Swadia as its chief strategy officer.

-The Lions Health folks and the United Nations Foundation have teamed up to launch the new Grand Prix for Good award. link

-Hmm, which is better? Bigger Facebook ads or more of them? link

-Publicis Groupe chief Maurice Levy is calling for “carpet bombers” and “snipers.” Apparently, he’s not playing. link

Friday Morning Stir

-Carmichael Lynch CCO Dave Damman has recruited ad vet Dean Buckhorn to serve as group creative director.

-Moxie alum Michael Foschetti has joined up as managing director of data-driven digital/CRM agency, Havas Discovery.

-Evgeny Morozov takes on tech and TED talks. link

-AT&T is trying to lure T-Mobile customers via $450. link

-Maurice Levy blames Publicis Groupe’s “softened” revenue at the tail end of 2013 on clients pushing back on media spend and new launches. link

-If you have 20+ minutes to spare, here’s one list of best Vines of the year that was (above).

Maurice Lévy Returns, Now with Balloons in Tow, for Publicis Groupe’s 2014 Greeting

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Maurice Lévy is back this year for the new Publicis Groupe New Year’s greeting. After toying with YouTube’s functionality last year,  the holding company, with the aid of their DigitasLBi France unit, has once again found a new way to make their greeting interactive.


This year, Publicis built their message around the theme of #TheMoretheMerrier in honor of their expected merger with Omnicom. To accomplish this, they’ve made it so “The more people that join in during the video, the merrier it will become.” So, what does that mean exactly? Well, if you watch the video alone, nothing special happens. But if you watch with a friend, Maurice Lévy will deliver his speech in a confetti storm. Adding more people to the mix will result in “gospel singers, cheerleaders, Chinese dragons and a few other surprises.” It’s a pretty cool concept, managing to be interactive in an intriguing new way.

 

To accomplish this, Publicis’ tech team developed “a fancy facial detection algorithm that allows a webcam to count how many people are actually watching the video together.” The facial recognition software was conceived by “a 21 year old Russian math genius” working for DigitasLBi France. The software is the “first of its kind to detect up to ten faces simultaneously” while the video plays. “The More the Merrier” is the first video to count the number of viewers, rather than views, on YouTube. That’s a lot of technological firsts for a New Year’s greeting. By the way, in case you were wondering, it takes 1,487 balloons to cover Maurice Lévy.

Credits after the jump. Read more

Publicis Groupe Forms New ‘Mega Region’

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We can’t say that the term “mega region” is embedded in our lexicon, but that’s what they’re calling Publicis North America, the new entity that combines Publicis USA and Publicis Canada to create the largest Publicis Groupe region outside of the holding company’s hub in France.

Eleven-year Publicis vet and Publicis USA boss Susan Gianinno has now assumed the role of chairman of the newly expanded region, focusing on global/regional clients and “priority global initiatives” while working in tandem with recently appointed Publicis Worldwide CEO, Arthur Sadoun. Along with her new chairman role, Gianinno will also be heading to Harvard next for a one-year fellowship. Meanwhile, Andrew Bruce, who has spent the last 15 years at Publicis Canada, where he most recently served as president/CEO, will now take on the CEO post of the newly formed Publicis North America.

Regarding the new moves, Publicis Groupe chief Maurice Levy says in a statement, “This is a wonderful and very prestigious appointment for Susan and for us. I am personally very proud of her and expect that she will bring even more to our people and clients during, and after, this experience. I am sure that under this new team leadership, Susan and Andrew, this new mega region will generate great work for our clients and formidable growth.”

 

What Does the Publicis/Omnicom Merger Mean for the Industry?

As one might imagine, the announcement (and Vine video) of the biggest merger in advertising history is causing quite a reaction from those in the industry. Above, Keith Hunt, managing partner of M&A consulting firm Results International, hypothesizes about the implications the newly formed Publicis Omnicom Group will have.

As Hunt notes, the merger means the company will be able to buy media very cheaply, leapfrogging WPP in the process. But, Hunt wonders, how far can you push down prices? At one point do vendors draw the line?

Also, Hunt says, there’s the issue of who’s in charge. Co-chief execs, John Wren (Omnicom) and Maurice Levy (Publicis)  are elder statesmen. Levy, the older of the two at 71, is now on the hot seat in terms of naming a successor, that is, if the balance of power between Publicis and Omnicom remains a priority. As WPP’s Martin Sorrell said in an interview today, “It’s a nil-premium merger — effectively a takeover of Publicis by Omnicom [without exchange of money].”

Finally, says Hunt, there’s the matter of positioning. It benefits the new company to frame the merger as one that hinges around new technologies and emerging markets, allowing Publicis Omnicom Group to compete against tech companies outside advertising agencies like Adobe. “Exciting times,” he adds before staring into the camera wistfully. It’s only the beginning.

Check out Wren and Levy bonding after the jump.

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