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Posts Tagged ‘Max Ahlborn’

Wednesday Morning Stir

-The IAB has valued the global mobile ad market at $5.3 billion in 2011. link

-Project: Worldwide acquired New York-based word-of-mouth/social media agency, Affinitive.

-B-Reel managing director/EP Max Ahlborn and a few friends are trying to make the 2012 Euro Cup a bit more fun with a social betting game called Copabet. link

-Bi-coastal rep firm TRUST is offering a trusty Cannes 2012 calendar. link

-Google unveiled the “biggest ever overhaul” of its DoubleClick ad platform. link

-L.A.-based prodco The Cortez Brothers signed director Ricardo Maldonado to its roster.

 

 

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SS+K, B-Reel Launch New AFL-CIO Site

Credit Stephen Colbert for bringing the term “Super PAC”  to the public’s attention during this election season. If you aren’t a regular viewer of the Colbert Report, see the work paid for by the Super PAC known as Americans for a Better Tomorrow Tomorrow by watching this political ad for Herman Cain, a man who’s such a Washington outsider that “he’s not even running for president.”

Of course, in reality (aka not the South Carolina Primary), big name Super PACs like the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are in the midst of gussying themselves up for this election. As the AFL-CIO’s main focus is on workers’ rights, its new “Work Connects Us All” campaign from SS+K seeks to reach out to those in a variety industries where AFL-CIO’s work may not be readily apparent. For the slick new site, SS+K partnered with production co. B-Reel to make the project come to life, who’s NYC Executive Producer Max Ahlborn speaks favorably of AFL-CIO’s mission.

He says in a statement, “In Sweden, where I am from, unions have traditionally played a very prominent role building the society from ground up and are currently facing a lot of the same issues as unions of the 2000’s do in the US. They all are in need of changing the public perception of them from being just against policy to being for an equal, just, modern and progressive society. By adding some positivity and forward-thinking, this website is a strong step forward.”

Visit WorkConnectsUsAll.org, compare it to AFL-CIO’s current site for a laugh, and view credits after the jump.

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B-Reel Partner/EP Unveils ‘No Media Spend’

It’s amazing what Twitter buzz can do in a matter of minutes. While he’s busy judging One Show Interactive entries, it looks like Max Ahlborn, currently executive producer/partner at digital production shop B-Reel, has taken the time to launch a simple site called “No Media Spend.” The site’s name speaks for itself while the interface just consists of a page view counter, followed by the words, “With no media spend.” Last we checked, the total tally is nearing 700 well over 800 and a whole slew of industry folks are tweeting about it, some saying it’s their “fave site right now.” Talk about a quickfire way to get major exposure.

Update: A generous tipster sent us a slideshow presentation on the idea behind NMS and how it came together. Here’s one of 30 slides below. Enjoy the full show here.