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Posts Tagged ‘Megan Kent’

JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World

Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more international travel to the US. Dubbed “Brand USA,” JWT’s campaign for the CTP includes the above 60-second spot, which features Johnny Cash‘s daughter Roseanne and her song “Land of Dreams” and takes us through beaches, bayous and cityscapes that make Murrica, well, Murrica.

The tune’s a bit too folksy/hokey for our tastes, but it seems to fit the spot, which will perhaps resonate in international markets (advertising will initially roll out in the United Kingdom, Japan and Canada on May 1). As expected, all the social/online components come into play in “Brand USA,” including Facebook, Twitter and, of course, Pinterest. Well, was it worth the nine-month wait? Guess we’re already in the good ol’ US of A, it’s not for us to judge. Credits after the jump.

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JWT Hires New Head of Microsoft Biz

JWT announced this week that it’s brought on Megan Kent to serve as president of the Microsoft business at the agency. Kent most recently started her own consultancy, Brand Synchronicity, which counts clients such as Winn Dixie supermarkets, Cargill and Hill Holiday. The new hire has plenty of ad experience from the looks of it, though, as she’s not only  launched her own Havas-backed boutique, Bouchez/Kent + Co. Advertising, but had planning stints at TBWA Chiat/Day, FC&B, Hal Riney & Partners, Fallon, and Bozell during her 25-year career.