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Posts Tagged ‘Melissa Wolf’

Monday Morning Stir

-DDB New York tries its hand at zombie-themed advertising in a new spot for the NY Lottery Mega Millions, which premiered in theaters last Friday and features music from Fountains of Wayne’s Adam Schlesinger (above).

-Adidas launched the next phase of its Olympics “Take the Stage” campaign, which was created by Sid Lee. link

-Media buying agency Southwest Media Group, which works with brands including Dave & Buster’s, Dillard’s and Whataburger, promoted Melissa Wolf to executive director of media buying.

-A junior copywriter at a “big agency” confesses. link

-Speaking of confessions, a McDonald’s employee reveals some secrets about the fast-food giant. link

-Isobar global managing director/Glue founder Mark Cridge has decided not to return to the biz following a lengthy sabbatical. link

 

 

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‘Team Sprint’ Debuts First Work, Starring Kevin Durant

Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine Kevin Durant, the mobile game “Doodle Jump” and highlighted Sprint’s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:

Agency: Team Sprint, Digitas & Leo Burnett

Chief Creative Officer: Susan Credle

Creative Director: Michael Boychuck, Kevin Drew Davis, Mark Moll

Executive Producer: Chris Rossiter

Producer: Bryan Litman

Account: Vanessa Mackey and Melissa Wolf

Production Company: Smuggler

Director: Randy Krallman

VFX/SPX: Mass Market

Editorial: Whitehouse Post

Editor: Matthew Wood

Director of Photography: Brian Newman