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Posts Tagged ‘Micah Scarpelli’

Shaq, Shawn Kemp Return in Ep. 2 of Decon’s ‘Retro Shop’ Series for Reebok

New York-based production company Decon has launched the next episode in its funny new web series promoting Reebok Classic

To refresh memory, Reebok commissioned Decon to run with a strategic content approach to promote its new retro Classic product line. So, Decon came up with the mini web series, “The Retro Shop,” and the results are pretty hilarious. The first item in the Reebok Classic launch is the Shaq Attaq Retro sneaker, which made its debut on the 14th, so naturally everyone’s favorite Kazaam star is featured heavily in the first two episodes. “The Retro Shop” is set, appropriately enough, at an old school barber shop, where patrons discuss argue about some of the NBA’s greatest players. It’s a formula that works really well, especially since Decon keeps things on the shorter side, and makes for an eminently watchable experience. So grab some popcorn and in case you need a rewind, check out episode 1 starring Shaq and his horrible wig, along with credits, after the jump. Read more

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Wednesday Odds and Ends

-Judging for the One Show competitions is now underway in New York City.

-Not to be outdone by Mullen, Droga5 NY creates its own campaign for Greek yogurt, this one for Kraft’s Athenos (above).

-Judges have until March 15 to pick their shortlist for the Tomorrow Awards, which will include speakers such as Cindy Gallop and AKQA global CCO Rei Inamoto. link

-Bi-coastal editorial shop Nomad added Micah Scarpelli to its roster. link

-The new iPad 2 cover has its share of haters. link

-Campbell-Ewald alum Chris Grenier joined Philly shop Bigsmack as creative director.

-Cannes Lions announced its full, first Creative Effectiveness Jury, which will be chaired by TBWA chairman Jean-Marie Dru.

-Twitter hearts smaller advertisers. link

-PGR Media was tapped to handle media strategy, buying and planning for Liz Claiborne brand, Monet.