Considering that Mother just pulled off a wild, fun, cupcake-filled, Kiefer Sutherland-loving ad for Acer (thanks for having our upload pulled, bastards), we’re just wondering why the latter company is willing to “engage” another marketing firm, namely Red Peak Group. Here is an excerpt from the full statement below:
“This strategic move is aimed at strengthening Acer as a marketing-oriented company.
Red Peak will assign Birkin and other Red Peak members to perform related marketing functions and services for Acer. And as CMO, Birkin will lead the global brand marketing team, and report directly to Acer’s chairman and CEO, commencing October 1, 2012.
According to Acer Chairman and CEO, J.T. Wang, “Our key objectives for Red Peak are to enhance Acer’s marketing strengths and help steer the existing company mindset.”