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Posts Tagged ‘Michael C. Hall’

Interplanetary Looks Ahead With Leukemia & Lymphoma Society

Interplanetary, the Soho agency created by Ogilvy, G2 and Wunderman alums, is now open for business (sorta fun fact: the agency’s western “satellite” office is headed up by Chris Parker, son of George Parker, hence his spacesuit shot to your left).

The first work from the startup is a new campaign for the Leukemia & Lymphoma Society and in the 60-second spot below (directed by Rick Knief), agency and client ask potential donors and supporters to imagine the day when cancer will be cured. The premise is compelling enough to stand out from typical medical commercials. Many of us have been affected in some way by cancer, and the day we find a cure, whenever that may be, will surely stick in our memories for as long as we live.

As for the spot, it’s melancholic and emotional, narrated by the deep, soothing voice of cancer survivor and Dexter star, Michael C. Hall.

Check out a 30-second clip from the campaign after the jump.

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Dexter Provides Details on Dodge’s ‘Search Engine’ Contest

Would you like to play a game? Well, Wieden + Kennedy, Dodge and Michael C. Hall certainly want to according to this new campaign for the Chrysler brand, which lets you unlock clues from videos for the next couple of weeks (until the 27th of this month, technically), watch a 24/7 live camera feed of the hidden Dodge Journey vehicles and win a Journey if you find each of the three involved in the campaign. It used to be so simple, didn’t it? Anyhow, expect more TV spots to roll out through the 27th with Hall’s Dexter monotone fully in tow. So, is there a search engine optimization job for the real world as well?

The Dodge Ram Abides

With a famous voice like that, “Sam Elliot narration” is almost a commercial concept in and of itself. It carries with it the immediate association of anything having to do with cowboys, and the Richards Group is leaning hard on the ethos of the old West with a big new campaign for the Dodge Ram, which has been utilizing Elliot’s voice since 2006.

In order to separate the Ram as a brand on its own apart from Dodge (which has used the vocal talents of Dexter‘s Michael C. Hall for a somewhat bizarre W+K-helmed campaign for Caravan), the Chrysler Group is avoiding using the Dodge name at all in these spots. CEO of Ram Fred Diaz explains the approach in a statement, saying, “There’s a distinct separation between what Dodge means and what Ram means.” It’s an interesting strategy, considering the brand’s biggest competitor (the F-150) certainly doesn’t stray from its Ford branding.

So, is this lavishly produced spot the kind of advertising that’s going to let Ram stand on its own feet? Before you answer that, consider another Sam Elliot-narrated vignette, this time concerning actual guts and glory (I still tear up when I watch that).

Fishburne’s First Outing for Cadillac: ‘Red Blooded Luxury’

In winning GM’s Cadillac account from BBH New York after only six months, Fallon needed some help to meet the industry’s high expectations. They brought veteran Bruce Bildsten over to lead the account, and employed the vocal talents of Laurence Fishburne (aka Cowboy Curtis aka Morpheus aka that pornstar’s dad) for this first round of ads from the agency.

It seems the trend of getting celebrities to do voiceover work for car commercials isn’t ending any time soon. In the past year we’ve had Dexter‘s Michael C. Hall get all phallic over Dodge Chargers and seen Tim Allen claim Chevrolet in the name of “America, Man.” We’re going to give Cadillac the victory in the battle of the voiceover heavyweights because, let’s face it, Fishburne could beat the shit out of either of those dudes if push came to shove.

Really, we applaud Cadillac for their “Red Blooded Luxury” campaign, because people don’t buy fancy cars because they make sense financially (nudge, nudge, Acura). They buy luxury cars to look cool and rich, flexing their dollars for all drivers to see. “Red Blooded Luxury” uses Fishburne’s booming voice and shots seemingly ripped from the pages of Vogue to show that Detroit’s recovering from the depths of economic ruin, and that “American made” and “chic” can be used interchangeably once more.

One more spot after the jump.

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