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Posts Tagged ‘Michael Craig’

Friday Odds and Ends

-Fresh off of his highly-viewed/widely-discussed appearance on Between Two Ferns, President Obama has now found a new, somewhat notable ally in his pitch for the Affordable Care Act: LeBron James (above). link

-Y&R Midwest won Agency of the Year honors at the 2014 Chicago American Advertising Awards. link

-Five days after Sbarro’s filed for bankruptcy, Quizno’s is following suit. End of an era for the former mallrat in all of us, we suppose. link

-Minneapolis-based Omnicom agency Martin Williams and hometown brew brand, Finnegans, will be rolling through town in what they dub the world’s first “reverse food truck” this weekend. link

-NYC-based digital agency Ready Set Rocket, which works with fashion/retail, CPG and media/entertainment clients ranging from Ann Taylor and Diesel to Fast Company and Live Nation, has welcomed a handful of new staffers. The new hires include
Sal Basile, senior content strategist; Amanda Roach, email marketing manager; Ben Luckadoo, digital strategist; Jana Hoffman, copywriter; Matt Mewtown, developer and Michael Craig, engagement manager.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

JetBlue Aims to Put People First in Latest Campaign

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

More: Mullen Debuts First Work for Planet Fitness

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