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Posts Tagged ‘Michael Ferdman’

Firstborn Promotes Snyder to ECD

It’s been a little while since we’ve heard from the Firstborn crew, but the Dentsu-owned, NYC-based digital shop has chimed in this morn to let us know that it’s promoted Dave Snyder to the newly created role of executive director. Snyder has been with Firstborn since 2009, originally joining as an ACD after spending five years as a creative director at the now-defunct, Denver-based digital agency, FL2. As a result of the promotion, Snyder joins the Firstborn management team that also includes founder/CEO Michael Ferdman, CCO Joon Park and president Dan LaCivita.

Along with overseeing creative teams with Park at Firstborn, Snyder will work on new business strategy and development at the 80-person-strong operation.

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Firstborn Names First COO

NYC digital outfit Firstborn has appointed Kevin Arthur as its first-ever chief operating officer. Arthur, who has been with now-Dentsu-owned shop for 11 years, will now manage the day-to-day goings on at FB alongside founder Michael Ferdman, CCO JoonYong Park and president Dan LaCivita.

The new COO started as an account manager way back when on one of Firstborn’s first clients, The New York Racing Association, before eventually moving up the ladder and being named EVP in 2007. Says Ferdman in a statement, “Kevin is the driving force behind so much of what goes on at Firstborn behind the scenes – and this position gives him even more opportunity to fuel our business practices and continue to help move our agency forward.”

Dentsu Acquires Firstborn

Kunur over at AdAge broke the news that Dentsu acquired New York digital shop, Firstborn, so we rang up the latter’s CEO Michael Ferdman to get his take on the deal. He says:

“We have a great thing going here. There’s always something like, why mess something up that’s not broken? But this was truly the only suitor that made sense. We are truly getting a chance just to do what we do, continue it but do it potentially on a bigger stage. That’s enormous. I’ve heard every pitch you could possibly imagine. Not to pat ourselves on the back, but we’ve been approached by a ton of suitors and I always walked away thinking, will somebody truly understand our value and make an offer that can work now and going forward? I never felt there was an offer where there was something different. I was interesting in something that helped us make the next step, not just cashing out, etc.

[Dentsu West CEO] Tim Andree just really understood us and took the time and made us an offer we really couldn’t refuse. I’m not Robin Hood and money is certainly an issue, but there are many things that are important. The people at Firstborn loving being here for a reason. There are high expectations and high reward, and today there was high reward.”

In the next day or so, we’ll hopefully be getting more perspective on the acquisition from FB president Dan LaCivita and CD Joon Park, who will remain onboard along with Ferdman.