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Posts Tagged ‘Michael Jackson’

GlobalHue Utilizes Michael Jackson Song for Jeep

Michigan-based agency GlobalHue built their recent campaign for Jeep on the recently-released Michael Jackson single “Love Never Felt So Good.”

The series of three 30-second spots all make use of the posthumously released song, which was co-written by Paul Anka (the single version features Justin Timberlake). The Off The Wall-esque track is a breezy summer jam that makes a lot of sense in this context. Whether or not it was worth the fortune they must have paid in licensing fees is another conversation, but for obvious reasons Jeep is making a big summer push.

The spots themselves feel almost like little music videos that also happen to be selling Jeep, clearly crafted around the tune. There’s not a whole lot to the campaign other than people driving around and having fun, but GlobalHue and Jeep are banking on that and a hit posthumous Michael Jackson song being all they need. One of these spots, “Lovers of the Game,” features Cleveland Cavaliers point guard Kyrie Irving in a celebration of hoops and summer. It’s pretty fun, and at one point Irving even sinks a shot while standing in a Jeep outside the court. “Summer Fans” meanwhile, is GlobalHue and Jeep’s World Cup themed entry, otherwise pretty much in the same vein as the other two ads. You can catch both “Summer Fans” and “Lovers of the Game,” along with credits, after the jump. Read more

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Pepsi Won’t Let Michael Jackson Go

 

Though the “King of Pop” passed away nearly three years ago, his spirit continues to loom large over PepsiCo, which announced that it will ship out one billion cans of Pepsi adorned with a silhouette of Michael Jackson, who appears to be dressed in his duds from the “Smooth Criminal” video. According to USA Today, the announce comes on the heels of Pepsi’s new, global partnership with the estate of Michael Jackson and is part of the brand’s 25th anniversary celebration of the moonwalker’s Bad album and tour (couldn’t they just have waited a year to celebrate the 30th anniversary of his far superior album, Thriller?). Of course, opinions are split down the middle, with some calling it “macabre” and others hailing it as “brilliant.”

In addition to the cans, the AP reports that a TV spot featuring Jackson’s image will air in some markets and there will be chances to download remixes of the artist’s classic tracks and win tickets to Cirque du Soleil’s “Michael Jackson: The Immortal World Tour” performance. The late pop star’s relationship with Pepsi dates back to 1983, and while we’ll always remember the infamous hair-burning scandal, why not just reflect on the 1984 ad starring the future Carlton from Fresh Prince of Bel-Air that eventually made it to air (below).

ADC Adds ‘Designism’ Award to Mix

As part of its 90th Annual Awards promotional tour-de-force, the Art Directors Club will present its first annual Designism prize, which recognizes creatives who drive social and political change through their work.  Any work entered into any of the non-profit categories of the ADC 90th Annual Awards can be considered for the ADC Designism Award. Oh yeah, an additional $50 upon registering will lock you into contention.

ADC Designism was conceived in 2006 by Brian Collins, chairman/CCO at Collins, ADC officer and guy behind the Al Gore branding campaign from ’08, as an annual speaker event. So far, four events have taken place and each has examined the state of activism across all media, and what designers and creatives are doing to, quote the late Michael Jackson, “heal the world” and “make it a better place.” Oh yeah, and in other ADC Awards news, the deadline for the Design, ADC Design Sphere, Photography and Illustration categories has been extended to Jan. 28.

Tweeters Do Battle with Apple Products in ‘Beat It’ Spoof

Eat your heart out, Weird Al. The Pantless Knights, those merry pranksters behind the “New Dork” clip from earlier this year, are back and armed with a bevy of Apple gear in this homage to Michael Jackson‘s classic tune called “Tweet It.” We have to say the set, moves and attire are pretty spot-on in this parody, which pits iPads vs. iPhones–though we’re not sure if anything can top the prison “Thriller” tribute. Full credits and lyrics for “Tweet It” can be found here.

More: “Friday’s Illegal Ad: The Best Use for iPhone4′s FaceTime