PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Michael Lee’

Wexley School for Girls Issues ‘Reverse RFI’

Wexley School for GirlsSeattle full-service agency Wexley School for Girls is turning the RFI and RFP process on its head, or, in their words, “reversing the traditional RFI and RFP process in which brands look for agencies to handle their advertising via a complex and costly rigmarole of vetting, chemistry checks and basically pitting agencies against one another to compete for an account.” Today the agency has issued the first-ever Reverse Request for Information or RRFI, calling on brands to become the agency’s next client, tapping New York search consultancy Madam to help in the process.

“We believe it’s as important for the agency to choose its next clients as carefully and rigorously as a client chooses its next agency,” reads the RRFI. “We are looking for a client that is respectful, fun to be around and one that enjoys partnering with their agency not dictating to them… We see ourselves as an asset not a vendor. And we see clients as partners not clients,” the Wexley’s RRFI goes on. Applicants are asked to define their brand and where they want to take it in 2-3 years, what brands they admire, their marketing budget, their true “risk tolerance” for creativity, their proudest moment, a definition of their ideal relationship with an advertising agency, and “Would you rather ride 1 horse-sized duck or 100 duck-sized horses?” — you know, all the tough questions. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Wednesday Odds and Ends

-We’ve inquired about this a couple of weeks ago, but que sera sera, a trade you know well has confirmed that Matt Ryan, co-chair of Havas New York who joined the agency from sibling Arnold when it was still Euro RSCG back in 2008, is out and that global lead Andrew Benett will take on the CEO role of said office. Yeah, we inquired for comment, but nothing from Havas’s end as of yet. Wonder why. link

-And now, we get insecure thanks to a Mercedes-Benz ad aimed at the South African market from Net#work BBDO (above). Check out credits and behind-the-scenes clip after the jump.

-Current Saatchi & Saatchi Greater China president/COO Michael Lee has been promoted to CEO at the agency.

-In other Rosetta news, the Publicis Groupe-owned agency has hired Mindshare alum Jeff Thaler as managing partner/program management officer.

-Atlanta-based agency Ames Scullin O’Haire has launched its internal production studio, ASO Digital Films. It would help if we could actually download the digital films promoting the launch, but guess we can do with this for now. link

-St. Louis-based experiential marketing agency Switch has promoted Scott Burns to the newly created ECD role.

-And so, it continues. Caesars has dropped Paula Deen and so has Walmart.

Read more

Tuesday Morning Stir

-Santa Monica-based ad agency Neighbor has acquired Venice, CA-based digital agency Guru Media Solutions. As a result, staff size now doubles to 30.

-Former Euro RSCG ECD Michael Lee has taken the helm at new agency search consultancy, Madam. link

-Manhattan VFX studio Click 3X has welcomed Belinda Mayne as senior live-action producer. link

-Team Sprint (aka Leo Burnett and Digitas) has launched a new campaign called “Sharing is Not Caring” (above).

-Digital agency Odopod created a new portal for Coca-Cola that connects users to the mega-brand’s social media outlets. link

-Speaking of mega-brands, Nike has nabbed Musa Tariq, Burberry’s global director of social media marketing. link

Michael Lee, Euro RSCG Part Ways

Sources familiar with the matter confirm that Euro RSCG New York ECD Michael Lee is no longer with the agency. Guess it’s that kind of day. Lee moved across the pond 22 years ago, was made creative director of integration when Messner Vetere Berger Carey Schmetterer materialized as Euro RSCG in 2002 and eventually held a leadership role in the creative department at Euro’s New York office. Our sources say that it was Lee, who worked on Evian and Volvo among other clients during his time at Euro, who “led the decision” to part ways with the agency.

Thursday Odds and Ends

-One Show Interactive announced its third-quarter finalists. link

-Experts: Yes, a $3 million Super Bowl ad is worth it. link

-Lucky Branded Entertainment gives us our funny of the day (above). link

-The New York Times Company blames slow advertising recovery for its Q4 net income plunge. link

-Top 48 ads that would never be allowed today. link

-Draftfcb Toronto celebrates something called National Sweater Day with the launch of a Facebook app that’s part of a WWF campaign. link

-Is News Corp finally ready to dump MySpace? link

-Ad man offers some banner copywriting advice. link

-Social media-focused shop TBG Digital hired Chris Phenner and Michael Lee as VP’s of biz dev in the East Coast and Midwest, respectively.

-Tillamook will likely appeal to Packers fans come Sunday with its new site created by Hello Design. link