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Posts Tagged ‘Michael Sagol’

Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant

Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or Pee Wee Kirkland. Kevin Durant, for all of his NBA greatness, has yet to merge his skills with an equally skillful nickname. Yes, there’s KD and the Durantula (and perhaps the best one via Jalen Rose, who resurrected the name Iceberg Slim), but it just doesn’t feel right yet.

For the latest Nike effort from W+K Portland, which was created in partnership with Foot Locker, the agency decided to take Durant’s lack of nicknameness and build an ad around it. The sixty-second spot, which features comedian Hannibal Buress as MC, is the coming-out party for Kevin “Kevin” Durant. Buress runs through pre-game introductions and calls out intricate nicknames for random guys like Don Juan Have a Picnic by the Pond, but when he gets to Durant, the crowd goes silent. Kevin Kevin: It’s funny because it’s true. Credits after the jump.

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AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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Here’s the First Spot for D-Wade’s New Li-Ning Branded Shoes

In October, Miami Heat guard Dwyane Wade shocked the world (aka people who care about NBA apparel endorsements) by leaving Jordan Brand and joining forces with Li-Ning, one of China’s most-prominent sports brands (that’s been slowly making inroads here in the States over the years).

The move was shocking for a couple of reasons. First, it put Dwyane Wade in Michael Jordan‘s crosshairs which, if you’ve read Wright Thompson‘s incredible piece on Jordan for ESPN, you know it’s a terrible idea because MJ is totally fucking crazy. Second, it revealed that China’s plan for worldwide dominance begins with taking our beloved professional athletes away from us. Third, it revealed Wade to be Chinese  and most likely communist sympathizer—someone who would turn his back on his home country for the wealth and oppression that China’s booming (though unstable) economy offers to those willing to denounce the USA (Ed: As far as we know, Dwyane Wade is not actually a ‘communist sympathizer’ nor is he the catalyst for China’s global takeover. We hope you’re no longer in the fetal position at this moment).

Li-Ning apparently offered Wade his own brand within theirs, including a lot of creative control over his projects. Jordan brand, being run by a psychotic control-freak, obviously would never let this happen. So, we have the above spot from agency Zambezi depicting Dwyane Wade running the show like a badass. Smile now, D-Wade, but is your pile of Yuan keeping you warm tonight? Actually, yeah, it probably is. Credits after the jump.

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Walmart Appeals to Crazy People for ‘Call of Duty’ Midnight Release

With the Harry Potter series of novels completed, the only products that can get weirdos to hang out in a store until midnight are video games. And, with the release of Call of Duty: Black Ops II coming next week, “America’s Chain,” Walmart, is trying to convince weirdos to specifically hang out in their store with this new spot from The Martin Agency.

Believe it or not, this spot was directed by Ruben Fleischer, better known to most as the director of Zombieland. For those that are unaware, a large portion of the Black Ops series is dedicated to killing and/or running from zombies. So, this selection actually makes a good amount of sense.

Perhaps even more shocking, Walmart enlisted the help of Academy Award-winning composer of The Social Network, Trent Reznor, to create the music playing in the background as our protagonist runs to safety. It’s strange to consider that Reznor, better known to most of you as that angry guy from Nine Inch Nails, is now having his “Theme from Call of Duty: Black Ops IIarrangement used to convince nerds to go to Walmart. But hey, Trent Reznor’s gotta eat just like everyone else. You don’t want Trent Reznor to starve to death, do you? Also, we can probably safely assume that Trent had no idea his music for the game would end up in a Walmart ad. Credits after the jump.

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FedEx, BBDO NY Plus Mariachi Band, Hip-Hop Act Present The Jingle Studio

For a company that specializes in mundane activities like box building and document copying, FedEx made some jazzy choices in their latest campaign. To sell FedEx as a company providing “solutions that matter,” BBDO NY worked with Caviar and Haus to show businesses what they won’t be getting.

It all takes place in the Jingle Studio Facebook app, where companies can create the cheesiest of jingles. They pick a band–possibilities include mariachi feat. singing cactus, hip hop ensemble, glam metal band. Then, using text-to-singing technology, they can insert their company name and info into an ad reminiscent of what you might see on a tiny town’s television channel (read: tacky).  Then, of course, the jingle-maker shares their fresh video along with its tacked-on FedEx promotion.

Maybe it’s just me, but the example video is going to be stuck in my head for the entire day. “Let’s fiesta like zillionaires!!” If FedEx’s strategy backfires and inspires a rise in bizarre singing ads, a ton of 90’s bands are going to have lucrative side-jobs.

Credits after the jump.

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Derrick Rose Returns From Injury in Adidas Spot

Though they struggled through injury during most of the 2011-12 NBA season, the Chicago Bulls had a very positive outlook at the beginning of the post-season in late April. After all, the team’s star and best player, Derrick Rose, had just returned to the team after a series of afflictions had kept him sidelined for a good chunk of the year. Rose was looking in prime condition, and the Bulls had the NBA Championship in their sights.

But, we all know what happened next. With the Bulls comfortably ahead of the 76ers in the waning minutes of their first playoff game, Rose went down with a season-ending ACL tear. Some blamed Bulls coach Tom Thibodeau for leaving his star in the game too long. Some blamed Rose himself for taking too many risks while still recovering from injury. Some, like Nike designer Jason Petrie, famously blamed Rose’s choice of shoe sponsor for the injury. (#shouldasignedwithNike) In any case, as the following photo shows, it was very, very sad.

But, Adidas is getting everyone’s hopes with a new spot from (we think) from 180 LA Caviar and director (not to mention 180LA alum) Amir Farhang. “The Return of Derrick Rose” helps confirm what some are reporting: D-Rose’s rehabilitation is ahead of schedule. With Chicago’s “bench mob” broken up by trades, we’ll need Derrick Rose for as much as possible if we hope to make it to the playoffs. Without him, there’s basically no chance in hell for this team. It’s the truth, and hopefully, Adidas is being honest with us as well.

Oh, and in case you’re wondering, #thereturn is currently blowing up on the Twitterz. Production credits after the jump.

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Savar, Eslinger, Zacharias Topline Final Cannes 2012 Juries

The Cannes committee has rolled out its final jury lists and there are some notable names, as expected, in the bunch. Namely, Big Fuel’s founder/CCO Avi Savar will topline the Branded Content & Entertainment jury as president, Saatchi & Saatchi global digital creative director Tom Eslinger will oversee the Mobile Lions and Ivan Zacharias, director on the Stink roster, will take on the jury president role for the Cannes Film Craft Lions. Phew, thus ends our Cannes coverage, we think, until the actual fest gets underway. Check out the full jury lists after the jump.

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Dockers Laments the Death of Phone Booths

Draftfcb San Francisco’s ongoing, testosterone-laden “Wear the Pants” campaign for Dockers continues, this time raising the question of how our superheroes will be able to change into their duds once the last phone booth bites the dust. Wait, hasn’t this happened already? Anyhow, agency and brand come up with the most logical conclusion by the end, though we imagine our superheroes, if they existed, would be a bit more fashion-forward by this point. Credits after the jump.

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Gamers Called Upon to ‘Take Earth Back’

During last night’s broadcast of AMC’s The Walking Dead, Electronic Arts debuted the above spot from DraftFCB SF for the new title coming to stores March 6, Mass Effect 3. Before you fret, realize that the spot aired after the Academy Awards ended, and many who felt like remaining on the couch (me included) flipped over just in time to see it.

Since debuting yesterday, the emotional spot depicting the end of the world, an alien invasion, and the battle for humanity’s survival has already chalked up more than 75,000 views on YouTube. Filmed over six days in Prague, “Fight for Everything” is, in a word, cinematic, so much so that it’s initially quite difficult to tell what exactly the spot is advertising. But it succeeds where it aims to, making ME:3 look enticing to gamers and non-gamers alike. Sure, it’s a little bit Halo and a little bit Star Wars, but that doesn’t make images of people running for their lives any less moving.

Also, since the Vancouver hockey riots of 2011, it’s hard to imagine a scene of mass chaos that doesn’t include two young people making out. Maybe that’s the “better with Kinect” feature Electronic Arts is hinting at. Credits after the jump.

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Gob Gets Job as AT&T Pitchman

Arrested Development star Will Arnett, who’s no stranger to commercial work having served as the VO on GMC truck ads and co-creator of those Orbit shorts along with Jason Bateman, hams it up in a new holiday campaign from BBDO for AT&T dubbed “You’ve Got a Case.” Here, the comedic actor plays a lawyer-for-hire named Kent Wesley and plugs the telecom giant’s 4G smartphone/Facebook app with a bit more cockiness, charm and pizazz than chubby Luke Wilson. It’s everything you’d expect from the man who’s resurrecting his classic role as Gob in the near future thanks to Netflix. Credits, which will tell you that is not the handiwork of new AT&T creatives Rick Ardito and Grant Smith, after the jump.

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