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Posts Tagged ‘Mike Franklin’

TBWA Employs Star Voices for Conservation International

TBWA Media Arts Lab has launched a star-studded campaign for Conservation International, entitled “Nature is Speaking,” which employs celebrities as elements of nature delivering the message that environmental reform is an immediate concern.

Star voices include Julia Roberts as Mother Nature, Harrison Ford as The Ocean, Kevin Spacey as The Rainforest, Edward Norton as The Soil, Penelope Cruz as Water and Robert Redford as The Redwood. The campaign debuted at SXSW Eco and rolled out yesterday on YouTube, with the Mother Nature film highlighted on www.conservation.org. That nearly two-minute video functions as the campaign’s center point and introduction. Roberts, as Mother Nature, casts aside the notion that nature is something separate from people to be used. “I don’t really need people, but people need me,” Roberts intones over footage of natural marvels (bonus points for time-lapse footage of oyster mushrooms growing). She goes on to point out how the fate of humans is linked to nature. “When I thrive, you thrive,” she says. “When I falter, you falter — or worse.” She concludes, “One way or another, your actions will determine your fate. Not mine…I am prepared to evolve, are you?” It’s a powerful message, hammering home the immediacy of the issue with emotion.

It also functions as something of a rebranding for the environmental movement. As Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist points out in a press release, “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people. By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”

As the campaign continues, Conservation Internation will highlight a different film each week on www.conservation.org, with an accompanying post on its Human Nature blog. Next week will focus on The Ocean (voiced by Vice Chairman of Conservation International Harrison Ford), followed by The Rainforest (voiced by Spacey) and The Soil (Norton). We’ve included Ford and Spacey’s contributions after the jump. The campaign also includes a social extension, with HP promising to donate one dollar to Conservation International, up to one million, for every use of the #NatureIsSpeaking hashtag. Read more

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Kevin Hart Takes on Dave Franco in Madden NFL 15 for Heat, EA Sports

Heat, San Francisco taps Kevin Hart and Dave Franco (James’ brother) to star in a new online spot for EA Sports’ Madden NFL 15.

The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lillard and Epic Meal Time co-creator Harley Morenstein, sees Hart go to great lengths to get Franco to take him on at Madden NFL 15. Hart’s incessant challenges of Franco degenerate into destruction of property over the course of the over three minute spot. It all starts out with one epic slap, before (for some reason) going musical, as Hart continues to challenge Franco to take him on in Madden NFL 15. That decision is questionable, to say the least, making it a bit of a challenge to get through the overly long spot. Things are at their most entertaining when Hart is directly baiting Franco, free of musical interjection. Stick around for credits after the jump. Read more

Chris Webber Dons B-Ball Uni Once Again for BK March Madness Campaign

Culver City, CA-based Pitch has just launched an NCAA March Madness campaign for tournament sponsor Burger King, the agency’s first since taking over for Mother NY on BK general market duties in January (Pitch has been in charge of youth/family ad duties since 2010).

For the campaign, entitled “Watch Like A King,” Burger King and Pitch have teamed up with iconic Fab Five member, former NBA star and current NBA TV/TNT analyst Chris Webber, who stars in the Final Four 2 for $5 “Watch Like A King” spot. The 30 second spot sees a fan tell the guy in front of him in a Chris Webber jersey, “Seriously dude, we’re trying to watch the…” at which point Webber turns around and the man lets out a comical scream. Webber then asks him about his two sandwiches for five bucks from Burger King, and they work out a mutually beneficial agreement. The new spot, which unfortunately does not involve Webber attempting to call a timeout, will debut on March 16th. Webber will also be in attendance at the NCAA Men’s Final Four in Dallas cheering on participants of the Burger King-sponsored Kings of the Court 3-on-3 Tournament.

Meanwhile, from today through April 7th, fans can follow @BurgerKing on Twitter and tweet why they deserve to “Watch Like A King” and/or post a NCAA-themed photo with the hashtag #WatchLikeAKing for a chance to win a prize, including “$100 Burger King Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more.”

“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king,” says Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide.

In addition to television and social media, Pitch’s “Watch Like  A King” campaign will also feature experiential elements, details of which have yet to be released (but according to the credits you can expect “Throne Installation” and “Crown Headbands,” so that should give you some idea). Stick around for those credits after the jump. Read more

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K

W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.

The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.

The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.

*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. Read more

Jell-O’s Funpocalypse, Much More Exciting Than Actual Apocalypse

We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.

CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.

The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.

Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?

And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.

Read more